Adlens Expands into China

Oxford, UK— Adlens, the technology company specializing in the development and commercialization of easily adjusted, variable focus lenses, has opened a new branch in China, Adlens (Shanghai) Trading Company Limited. Based in Shanghai, operations will include the commercialization and market development of all Adlens products including managing wholesale, import and export, trading and sales of glasses and sunglasses, lenses and all related accessories in the region.

Florence Cheng, Adlens director of Asia Pacific, will lead the Chinese venture. With over 10 years of experience in strategic planning and new business development, Cheng has extensive knowledge of market entry, licensing and franchising in the region.

“This new entity marks an important step forward in the growth of our company,” said Michael C. Ferrara, CEO of Adlens. “With Florence leading this strategic initiative, we are building the variable focus eyewear category across the China region, which is one of our key corporate priorities. At the same time, we are increasing access globally to help satisfy steady consumer demand and support both our business and philanthropic missions.”