Blue Cross and Blue Shield of Georgia and SoloHealth Announce Strategic Partnership

ATLANTA— Blue Cross and Blue Shield of Georgia (BCBSGa), the state’s largest insurer, and SoloHealth, a leading consumer-driven health care technology company, have announced a strategic partnership that gives BCBSGa unique access to SoloHealth’s network of health and wellness consumer kiosks for personalized member engagement services and highly targeted new member acquisition programs.

Beginning Aug. 1, BCBSGa’s more than 2.4 million members will have access to the bilingual kiosks, called SoloHealth Stations, located in more than 125 select Walmart and Sam’s Club stores in Georgia. Financial terms of the agreement were not disclosed.

The SoloHealth Station, an FDA-cleared and patented technology, provides consumers with a digital, self-service health care platform that includes free health and wellness services, biometric screenings, health risk assessments and information. SoloHealth Stations are currently in more than 3,000 retail locations nationwide, including select Walmart, Safeway, Sam’s Club, Schnuck’s Markets, Vons, Tom Thumb and Randalls stores. Executives expect to scale to 5,500 locations by early 2014.

“Technology and innovation are allowing consumers to empower themselves and take control of their own health like never before. Blue Cross and Blue Shield of Georgia is pioneering in this space, leveraging our convenient health and wellness platform to give their members valuable, self-service tools and services,” said Bart Foster, CEO and founder of SoloHealth. “They are also getting ahead of our new health care marketplace by connecting and engaging with potential new members through the kiosk’s highly personalized and targeted consumer platform.”

“These HIPAA-compliant, bilingual kiosks will provide important health information to users and gives us one more way that we can connect with the consumer,” said Morgan Kendrick, president of Blue Cross and Blue Shield, of Georgia, Inc. “This is a nice intersection for us to connect to our consumers where they shop and in some cases where they work. We will deploy 50 of these kiosks at the sites of some of our large employer clients over the next year. As this relationship with SoloHealth progresses, we see deeper connectivity that has broader market impact and broader clinical impact for our organization and members.”

The new alliance allows BCBSGa to offer their members a self-service health and wellness platform that allows members to track and trend their health data and to merge member’s updated SoloHealth biometric data and HRA results to leverage and expand existing BCBSGa care management systems. In its statement, BCBSGa said the program will expand the BCBSGa retail presence with SoloHealth’s 125+ retail locations, increase brand awareness and build equity with members across Georgia.

Additionally, BCBSGa will leverage the kiosks to generate permission-based, qualified leads from consumers seeking information on either Medicare Advantage or individual exchange-based plans.

BCBSGa members will identify themselves through their member ID and then enter into a unique, BCBSGa-branded experience. Non-members can be served targeted questions about health care and insurance allowing SoloHealth to generate permission-based and qualified leads for BCBSGa.

Although financial terms and details were not disclosed, pricing will be calculated on a per member per month (PMPM) basis for member engagement services and cost per lead (CPL) for member acquisitions. BCBSGa will also be utlizing a number of new SoloHealth Stations with employers across the state.