New Kid on the Block

“We just launched our newly designed website in October that also offers the additional B2B feature of online ordering,” said Dee Berghuys, director of product development. “The re-launched newly designed site now reflects Charmant’s unified global presence with country specific information.

“It’s still a little too early to know what kind of adoption we’ll see but based on the reaction from the last two months, we expect a steady increase on orders coming in via the website. It’s really about offering our customers the ability to shop and place orders when it is most convenient for them.”

In addition to online ordering, Charmant’s new B2B site offers their accounts the ability to customize a specific catalog that best suits their practice’s needs, a feature that Berghuys said has been well received by customers, as well as an area for retailers to download the drilling coordinates for Charmant’s pressure mount products.

“Overall, the reaction to our site layout has been very positive from our customers and adding the bill payment option in the future is a particular request which we will be introducing next year,” she added.

In addition to the online payment for retailers on the B2B side, in 2012 Charmant will be adding new features to the site including a store locator on the consumer-facing portion of the site so that they can find a retailer in their area based on a specific brand request.