By Deirdre Carroll: Senior Editor

 
 
NEW YORK—Colors in Optics (CIO) has launched the Crayola Eyewear Collection for children.

“We at CIO are thrilled to be part of such an iconic brand,” said Rhona Hutton, vice president of Colors in Optics. “We feel it’s the perfect marriage with CIO’s innovations in color and Crayola’s legendary legacy in color and creativity. The collection keeps children looking cool and colorful in their new stylish frames.”

Crayola is a historic brand synonymous with color and innovation. In 2002, Crayola was voted the #1 most recognized and respected brand for quality among households with children. The Crayola Eyewear Collection capitalizes on that reputation with 18 styles which incorporate vibrant pops of bold color with exciting logo embellishments and details. The collection exudes the Crayola mantra of creativity and expression with an array of handmade optical frames for boys and girls featuring acetates, laminations and both stainless steel and memory metal.

Every frame comes with a crayon box styled case with a cleaning cloth, as well as a mini pack of Crayola crayons. Crayola branded displays, logo plaques, mirrors and counter cards are also available.

Dispenser Price Guide: $$ ■

dcarroll@jobson.com