PEOPLE: Optical Community Cool Tools From the Latest Edition By Staff Monday, July 16, 2012 12:00 AM Fundly is arguably the largest online social fundraising platform in the U.S. Individuals and organizations raising funds for non-profits, charities, politics, schools, clubs, teams, groups, and others, have raised over $230 million using Fundly’s social fundraising platform. The web-based platform “empowers anyone and any cause to tap the robust individual giving marketplace,” the site says. Fundly offers ways of fundraising using Facebook and Twitter with a very simple set up. Crowdrise offers online tools for personal fundraising, event fundraising, special occasion fundraising, team fundraising and sponsored volunteerism. Star power from co-founder, film actor Edward Norton and other, high-profile fundraisers have helped set this crowdfunding tool apart. VM’s CLICK e-newsletter helps ECPs keep up with changes in the digital/online world of optical. Don’t miss CLICK’s fresh new format which lets users click through to read full stories at VisionMonday.com/ClICK, where readers can also easily access CLICK’s extensive online Archives featuring past issues of CLICK. Also in This Edition… What Works Technology in Texas Zoom Data Resource: Vision Problems in the U.S. Solutions Using LinkedIn to Generate Business Sites to See Morganthal Frederics Ray Ban’s 25th Quick Click Which SM Platform Do You Use? ■