By Marge Axelrad: Editorial Director

 
ROCHESTER, N.Y. —CooperVision Inc., a division of The Cooper Companies, Inc. (NYSE: COO), has announced the launch of Proclear 1 day multifocal daily disposable contact lenses, developed “to provide presbyopic patients with excellent vision at all distances and address age-related dryness, all in the convenience of a daily disposable lens,” the company said.

CooperVision added that Proclear 1 day multifocal lenses offer the convenience of a daily disposable lens for the full-time or occasional wearer, along with all-day comfort and high performance for patients who want an overall, more natural visual experience.

“There are many dynamics at play in the contact lens market right now that are driving lens innovation,” said Dennis Murphy, executive vice president, global sales and marketing, CooperVision. “With more presbyopic patients emerging every day, each with his or her own unique visual needs and lifestyles, there is a tremendous opportunity for practitioners to embrace multifocal daily disposable contact lenses.”

CooperVision’s latest lens, Proclear 1 day multifocal, features CooperVision’s PC Technology. The company pointed out that Proclear is the only lens material cleared by U.S. Food and Drug Administration to claim that it “May provide improved comfort for those who experience dryness or mild discomfort during lens wear.”

The lens will be launched initially in the U.S., Canada, Australia, New Zealand, and in a number of European countries. For more information on CooperVision’s comprehensive line of multifocal contact lenses, visit www.coopervision.com/multifocal.

Dispenser Price Guide: $$$$ ■

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