Doing Business in Optical’s Local Markets

With SECO in Atlanta just completed and Vision Expo East being held in New York City this month, the current online edition of the e-newsletter dba: Doing Business in Optical’s Local Markets features optical retail executives discussing the reasons they and their key staff members choose specific trade shows to attend throughout the year.

The e-newsletter for mid-size regional and local optical groups also includes an article on “Training the Trainers.” Written by regular dba contributor, Jay Binkowitz, optometric business consultant and chief executive officer and president of GPN, exclusive provider of The EDGE, the article provides management tips for chains with multiple locations.

Other regular dba sections include Eye-trepreneurs, profiles of successful retailers; Third Party System, on how to benefit from managed vision care; and eMedia, with techniques for optical chains to effectively use digital media.

Unique to this print edition of dba is dataPoint (see Page 30), which features statistics about eyeglass frame sales trends from The Vision Council’s latest VisionWatch study. For the rest of dba, go to, and sign up for your own e-mail subscription while you’re there. ■


For more from the current edition of "dba: Doing Business in Optical’s Local Markets," (as well as archived issues), click here.