CARLSBAD, Calif.— SynergEyes, Inc., manufacturer and marketer of the Duette and UltraHealth families of contact lenses, has appointed Peg Achenbach, OD, FAAO, vice president of professional services.

“The addition of Dr. Achenbach to the SynergEyes team provides greater optometric influence within the company as we work to transform SynergEyes into a true partner of the independent eyecare professional,” said James Kirchner, OD, president of SynergEyes.

“We are thrilled to have her unique perspective that comes from extensive experience in both private practice and industry. That experience will be invaluable to SynergEyes as we focus on building strong relationships with independent eyecare professionals (ECPs) and creating a customer-centric corporate culture,” said Dr. Kirchner.

Dr. Achenbach will be responsible for representing SynergEyes to the ECP community, developing programs to capture the voices of various key opinion leaders and increasing the company’s presence and support within the profession. “I see a tremendous opportunity for SynergEyes lenses as a solution to unmet needs in the contact lens arena, and I’m energized to play a part in that going forward,” said Dr. Achenbach.

Prior to joining SynergEyes, Dr. Achenbach was chief medical and academic strategist at Contamac, Ltd. She also served as senior director of professional and medical Affairs at Vistakon and as manager of worldwide clinical research at Bausch + Lomb. Dr. Achenbach also spent 16 years in private practice in various group practices across the U.S. and in solo practice in New Jersey. She is a graduate of Pacific University College of Optometry.