Dragon Launches First Rx Line for Spring 2013

By
By Deirdre Carroll: Senior Editor

 
CARLSBAD, Calif.—Authentically rooted in the Southern California active youth lifestyle market, Dragon Alliance has debuted its first optical collection for Spring of 2013 in conjunction with the company’s 20 Year Anniversary.

Designed for the sophisticated consumer with a passion for action sports, Dragon’s Rx line includes 14 styles, with three additional Rx sun pieces being offered to round out the line.

Constructed from double laminated customized zyl, Dragon’s optical collection features a unique, custom milled metal hinge with a hidden Dragon logo stamped on the inside in a bold contrasting red. Additionally, all Dragon Rx frames feature an occipital fit temple design, custom colors and a classic Dragon nameplate inside the temple.

Dragon has also named surf icon and style guru Rob Machado as the face—and hands-on ambassador—of its optical line. An award winning professional surfer, Machado is also an accomplished musician with interests in photography and art, making him the perfect spokesperson to represent Dragon’s athlete inspired designs.

Dispenser Price Guide: $$$$

dcarroll@jobson.com