ESE to Distribute Menrad’s L’Wren Scott Collection in U.S.

NEW YORK-- Eastern States Eyewear (ESE) has announced an exclusive American distribution agreement with German-based manufacturer Menrad for L’Wren Scott Eyewear.

“This will be our company’s 75th Anniversary,” said Paul Shyer, president of ESE. “It is an honor to celebrate such a cherished date in our company’s history with the distribution of such an esteemed brand like L’Wren Scott. It is also with equal pleasure that we have the opportunity to work with our close friends at Menrad on a second brand that fits in with our company model so naturally.”

L’Wren Scott launched her eponymous line in 2006 as a collection that defies seasonal trends. Characterized by timeless, flowing elegance, yet resolutely cutting edge, pieces of the collection can be worn to any occasion to enhance the wearer’s sensuous femininity. The eyewear collection from Menrad reflects the signature experimentation with texture reflected in her garments.

The collection, a full range of sunglasses and optical styles, will be offered to select customers at this year’s Vision Expo East at ESE’s booth in the Galleria.

In addition to L’Wren Scott, ESE is the American distributor for brands including Cazal, Jaguar, Diva and Thierry Mugler. Additionally, they also distributed their own house brands Exces, Black Forever and Wood U? worldwide.