By Deirdre Carroll: Senior Editor

 
SMITHFIELD, R.I.—FGX International, a wholly-owned subsidiary of Essilor, has launched the Reebok Eyewear optical collection, manufactured and distributed under license from Reebok, the American-inspired global sporting goods brand.

“The Reebok brand is known for fitness and having an active lifestyle,” said Tom Duggan, director of optical sales for FGX. “This eyewear collection encompasses all the elements you would expect from Reebok—styles that take you from the gym, to the office, to the big game. For ECPs looking to add a fitness brand for their patients, this collection has the right features and the right price point.”

The 28-piece initial launch collection features lightweight, comfortable styles in metals, zyl, acetate, TR90 and combined materials. The styles are enhanced with brand-inspired design features with subtle pops of sporty color.

To accompany the collection, a complete trade advertising program will be launched, as well as merchandising materials that include a 3-piece display, logo signage, counter cards and banners.

Dispenser Price Guide: $$ ■

dcarroll@jobson.com