Great Glasses Play Day Puts the Focus on Kids


MADISON, Wis.—Proving its robust following and reasserting a meaningful message to ECPs and the public nationwide, the Great Glasses Play Day (GGPD) returned on Aug. 4 to celebrate pediatric eye health and increase confidence and awareness among glasses-wearing children and their families. The fun-loving campaign attracted hundreds of visitors to events in 17 cities, including 16 in the U.S. and one in Port Elizabeth, South Africa.

The initiative gained support from several eyecare industry organizations, including the American Optometric Association, Children’s Eye Foundation and Prevent Blindness Wisconsin, and called on optical retailers to participate by posting flyers, offering discounts and hosting kid-friendly activities. Read all about it on