GUESS?, Inc. Names Rescigna as President of Licensing Worldwide

 Frank Rescigna
LOS ANGELES—GUESS?, Inc. announced that Frank Rescigna would be joining the company’s senior management team as president of licensing worldwide, July 23 the statement said.

In this position, he will report directly to Paul Marciano, GUESS? co-founder and CEO, and he will be responsible for all domestic and international licensing. Rescigna was most recently president of Viva International Group, the GUESS eyewear licensee.

Marciano commented, “We are very excited to welcome Frank to the GUESS team. He brings a wealth of experience from strong global brands. Over the past several years, we have built a very strong management team around the world and we are continuing to enhance that with top talent from prominent companies. The experience and insight that Frank brings will be invaluable as we continue to grow our iconic brand.”

Related to the announcement, David Holmberg, CEO of HVHC Group, which includes Viva International, Davis Vision and Visionworks retail group, told VM, “We are happy for Frank. Guess is an important strategic partner for us and we see his appointment there as a validation of the strategy we’ve had at Viva for several years, we wish him well.”

At Viva, Holmberg further added, “We have named Sherry Lay, who was recently appointed executive vice president and chief merchandising officer of our Visionworks retail group, to serve as the interim president at Viva.”