High Visibility: Essilor Helps the Glitterati Reduce Glare at the Golden Globes

High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events, etc. To be considered for inclusion please contact senior editors, Deirdre Carroll or John Sailer.

The crew from Revenge pick out glasses from the Crizal booth.
Who better to benefit from the no-glare features of Crizal SunShield lenses than the celebrities attending the 69th Annual Golden Globe Awards on Jan. 15? When they’re not acting in front of the lights and cameras or having the paparazzi’s flashbulbs popping in their faces, they might be at home in the sunny climes of California or at some secluded sun or snow getaway, all locations accompanied by their own unique glare.

To allow the celebrities and entertainment VIPs the opportunity to experience the features and benefits of no-glare lenses for themselves, Essilor of America gave them luxury polarized sunwear complete with Crizal SunShield lenses at the GBK Production’s Luxury Gift Lounge, Jan. 12 through 14, at the L’Ermitage Hotel in Beverly Hills, Calif.

The GBK Gift Lounge featured an interview with Kristan Willingham, corporate communications manager of Essilor of America, on its YouTube page.

Jennifer Love Hewitt

Bailee Madison of Just Go With It.

Among the more than 100 celebrities outfitted with Crizal SunShield lenses were Mark Feuerstein of Royal Pains, Ben Schwartz of Parks and Recreation, Sarah Drew of Grey’s Anatomy, Alexander Payne nominated as best director for The Descendants, model Anastassia Makarenko and her boyfriend Mickey Rourke, Amanda Righetti of The Mentalist, Eric Stonestreet of Modern Family, Shaylene Woodley of The Descendants, Damian Lewis nominated for best performance by an actor in a TV series for Homeland, Elizabeth McGovern nominated for best performance by an actress in a mini-series or motion picture made for television for Downton Abbey, Tinsel Korey and BooBoo Stewart of Twilight, Thomas Gibson of Criminal Minds, and Bailee Madison of Just Go With It.

Elizabeth McGovern of Downton Abbey.

Eric Stonestreet and Rico Rodriguez of Modern Family.

Karina Smirnoff of Dancing with the Stars.