High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events. To be considered for inclusion please contact senior editor, Deirdre Carroll.



Nothing grabs peoples’ attention like sports super stars, fashion models and giving away free swag and the companies in our latest edition of Hi Vis clearly know that…





Shaun White, the global rock star of snowboarding, gold medalist and member of the Oakley family for over a decade, has teamed up with the sports performance and lifestyle brand to bring his own unique style to the street with the creation of a new lifestyle sunglass called the Holbrook. With his brother Jesse acting as his creative director, White worked closely with Oakley during the creation of Holbrook and took inspiration from vintage styles like the original Oakley Frogskin to distill their own version of American cool. Available in a ton of color options, Shaun’s personal favorite, and his signature series style, is the matte black frame with gold iridium lenses and gold hardware…






Shoe brand, ECCO opened Copenhagen Fashion Week on Feb. 9, 20010 with a fashion show highlighting the brand’s autumn and winter 2010 collection. As part of the presentation, models were styled with parts of shoes and leather details inspired by a sexy masculine look. Fellow Danish brand, Ørgreen supplied the men’s frames, Ace and Shadow, which prove to have unisex appeal as well. Here is a model in white waistcoat wearing the Ace 60 photographed by Helle Moos…






















Only one week left to enter Spy’s “Win the Unreleased Hiball” Sweepstakes 2010 from Orange 21 which ends on May 3, 2010. One winner will be selected by random drawing from among all eligible entries on or about May 5, 2010. There will only be one potential grand prize winner and they will receive a new pair of the yet to be HiBall Spy Sunglasses, worth approximate $99.95, so make sure you enter today. To enter log on to SpyOptic.com and complete an official entry form.