High Visibility: The Good, the Bad & the Geeky

High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events, etc. To be considered for inclusion please contact senior editors, Deirdre Carroll or John Sailer.

There is nothing like a famous face to get the buzz going for a brand. In this edition of Hi Vis, we feature three who have tapped some stars that speak directly to their brand DNA…

Georgia May Jagger, the youngest daughter of The Rolling Stones’ Mick Jagger and 70's supermodel Jerry Hall, has been named the new face of Luxottica’s Sunglass Hut. The model has appeared in ads for Rimmel makeup, Hudson Jeans and H&M, and was featured in editorials for Vogue, Harper’s Bazaar, i-D and Numero. She has also just been chosen as the new ambassador of Madonna and her daughter Lourdes Leon‘s Material Girl clothing line. The 20-year-old will front the SGH campaign starting this September. The campaign was photographed by Daniel Jackson at a North London studio and it features Jagger in brands like Tiffany & Co., Versace and Vogue Eyewear

Sutro has announced the launch of the Hetfield, a limited edition sunglass frame that is the product of a design collaboration with James Hetfield, lead singer of Metallica. The Hetfield is a classic shape with a rock star edge. “James was very particular in what he was looking for and he just wasn’t finding it out there so we sat down and after extensive prototyping we put his vision into this frame,” said Sutro designer, Jeff Sand. The Hetfield features Sutro signature elements like the brand’s 3Click stainless steel hinge and Zeiss lenses which make this frame a rock icon in its own right. To see the Hetfield visit www.sutrovision.com or www.metallica.com...

To celebrate the extension of their partnership with New Orleans Hornets starting forward Al-Farouq Aminu, Geek Eyewear from LBI has unveiled the ‘Rouq3, which is scheduled to debut in July 2012. "This was the first frame I picked to launch my line," said Aminu. "I love to Geek It Up and wear this frame!" Farouq is not the typical ball player, he was a member of the 2008 McDonald’s All American Team and has distinguished himself as one of the country’s best forwards. Off the court, Farouq has a great sense of humor and comes across as comfortable with who he is, “Creativity. Originality. Excellence. These are qualities I strive for both on and off the court. In Geek Eyewear, I see the same attributes in their glasses designs, as well in the nature of the company as a whole. I couldn’t be more excited to be working with the entire Geek team,” Aminu added.