Ice-Tech Names Elstad New Senior Vice President of Business Development

ATLANTIC BEACH, Fla.— Ice-Tech Advanced Lens Technologies has appointed Ken Elstad as the new senior vice president of business development. Elstad, formerly the vice president of Essilor-owned Pech Optical, assumed the role on Jan. 2, 2013.

Elstad will collaborate with multiple departments to facilitate Ice-Tech’s business growth and technology management. “It will be my responsibility to manage the technology based on our capacity and grow the business in a controlled manner,” he said. “I will be working directly with the CEO and president, along with the technology and customer services teams, to help independent ECPs improve their practices with our advanced lens designs that offer enhanced digital optics.”

“I am really glad that Ken has joined our lens company,” said Allen Weatherby, founder and CEO. “His experience with sales, service and profit building for ECPs allows us to expand and manage our growth.”