Just A Look Back at March: A Slice of Internet Life

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Ever think about the Big Picture of what’s happening online...? Nielsen, the global information and measurement media company, reports that March 2013 was a busy month for Internet traffic.

Looking more broadly at the top Web brands, Google topped the list by attracting nearly 171 million Americans to its sites, followed by Facebook, with 142 million unique visitors in March. Amazon saw the largest growth in visitors among the top 10 Web brands, as 6.7 million more Americans visited the site than in March 2012.

 

 

TOP 10 WEB BRANDS BY UNIQUE AUDIENCE (U.S. TOTAL)

Brand

Unique Audience

Time Per Person (HH:MM:SS)

Google

170,867,000

2:08:37

Facebook

142,147,000

6:44:00

Yahoo!

136,366,000

2:33:53

YouTube

128,708,000

2:01:30

MSN/WindowsLive/Bing

125,747,000

1:16:15

Microsoft

88,261,000

0:45:34

AOL Media Network

85,195,000

2:07:58

Amazon

83,900,000

0:35:23

Wikipedia

77,697,000

0:23:31

Ask Search Network

69,433,000

0:11:48

Read as: Google had 170.9 million unique U.S. visitors to its sites during March 2013.
Source: Nielsen.

 

Overall, more than 210 million Americans were active online in March, spending nearly 29 hours each surfing all corners of the Web.

 

AVERAGE U.S. INTERNET USAGE FOR MARCH 2013

Metrics

Total

Sessions/visits per person

63

Domains visited per person

92

Web page views per person

2321

Duration of a Web page viewed

0:01:15

Online time per person

28:56:22

No. of people who went online

210,196,000

No. of people who had Internet access

277,082,529

Source: Nielsen