Keep An Eye Out for a New CLICK

How do you stay current about what’s happening online? We hope one of your regular resources has become CLICK, our popular, e-newsletter which helps to keep eyecare professionals and optical retailers updated about trends, tactics and resources in the digital and social media world.

Certainly, the task of “keeping up” with the changes in the digital/online space seems like a tall order, given how fast things appear, disappear and gain traction on the web among consumers—your customers and patients.

A lot’s happened in the three years since VM inaugurated CLICK as a way to help ECPs build their online presence and cultivate their connections with patients.

SO….. We thought it was time for a little change of our own: we’re updating CLICK again. Watch for our new design with the June 27 edition later this month. Our talented Web Content Editor and Designer, Lindsay Tarbell, has helped develop a fresh, new format for CLICK , which will let users click through to read stories at, where readers can easily access CLICK’s extensive archive of literally Cool Tools, Sites to See and Solutions.

A new feature, “What Works,” will looks at practical profiles of how ECPs are doing things successfully with their websites, their social media pages, patient outreach and reviews. We’ll also show you interesting web stats in ZOOM and you can get a fast take on what your peers think in our QUICK CLICK Poll.

CLICK is made possible by an unrestricted grant from The HOYA Free-Form Company.

Tell us what you’ve been doing with your own practice or retail website and social media. We absolutely want to hear about it at

—Marge Axelrad