L’Amy America Bows Bally of Switzerland Eyewear

By Deirdre Carroll: Senior Editor

WILTON, Conn.—L’Amy America has introduced Bally of Switzerland’s first luxury eyewear collection to North America offering sun and ophthalmic frames for men and women.

The new collection offers a comfortable universal fit and captures the aesthetic of Bally’s accessory and ready-to-wear collections while reinterpreting the Swiss brand’s iconic elements into the collection’s signature details.

“Our goal is to bring to the luxury eyewear market not only beautiful product and packaging, but also an entire collection that addresses the needs of the discerning Asian consumer,” said Stephen Rappoport, president of L’Amy America.

The centerpiece of the men’s collection is a classic aviator model with a bridge nosepiece and temples lined in leather. For women, a key oval acetate frame features temples enhanced by intertwined leather and metal rings that mirror a Bally handbag chain. Other models feature oversized shapes in square, rounded, butterfly or cat eye silhouettes.

Each frame comes with a cleaning cloth/micro pouch in a clamshell case. P.O.P. is available with a purchase of 12 or more frames, including logo plaques, counter cards, posters, shopping bags and a 3-piece window display.

Dispenser Price Guide: $$$$-$$$$$