Ever think about the Big Picture of what’s happening online...?
Nielsen, the global information and measurement media company, reports that March 2013 was a busy month for Internet traffic.
Looking more broadly at the top Web brands,
Google topped the list by attracting nearly 171 million Americans to its sites, followed by
Facebook, with 142 million unique visitors in March.
Amazon saw the largest growth in visitors among the top 10 Web brands, as 6.7 million more Americans visited the site than in March 2012.
TOP 10 WEB BRANDS BY UNIQUE AUDIENCE (U.S. TOTAL)
|
Brand |
Unique Audience |
Time Per Person (HH:MM:SS) |
|
Google |
170,867,000 |
2:08:37 |
|
Facebook |
142,147,000 |
6:44:00 |
|
Yahoo! |
136,366,000 |
2:33:53 |
|
YouTube |
128,708,000 |
2:01:30 |
|
MSN/WindowsLive/Bing |
125,747,000 |
1:16:15 |
|
Microsoft |
88,261,000 |
0:45:34 |
|
AOL Media Network |
85,195,000 |
2:07:58 |
|
Amazon |
83,900,000 |
0:35:23 |
|
Wikipedia |
77,697,000 |
0:23:31 |
|
Ask Search Network |
69,433,000 |
0:11:48 |
Read as: Google had 170.9 million unique U.S. visitors to its sites during March 2013.
Source: Nielsen.
Overall, more than 210 million Americans were active online in March, spending nearly 29 hours each surfing all corners of the Web.
AVERAGE U.S. INTERNET USAGE FOR MARCH 2013
|
Metrics |
Total |
|
Sessions/visits per person |
63 |
|
Domains visited per person |
92 |
|
Web page views per person |
2321 |
|
Duration of a Web page viewed |
0:01:15 |
|
Online time per person |
28:56:22 |
|
No. of people who went online |
210,196,000 |
|
No. of people who had Internet access |
277,082,529 |
Source: Nielsen