By Deirdre Carroll: Senior Editor

 
NEW YORK—As part of their ongoing repositioning of their Global Collections, Marchon has developed a newly designed collection of high-end, boutique fashion, on-trend eyewear under the MarchoNYC name to complement their more classic proprietary offerings.

MarchoNYC consists of 22 total styles in metal and zyl designed for men and women, age 25 to 50. There are four new sub-collections that represent the vibe, feel and cultural elements of New York City. Inspired by Downtown NYC, “Trend” styles feature retro shapes and trendy colors. West Side “Fashion” includes modern shapes with colors and patterns inspired by apparel, accessories and the lifestyle of the city’s famous fashion district. Uptown “Boutique” features unique and sophisticated styling found in the most prestigious boutiques on Madison Avenue; while East Side “Classic” showcases a design aesthetic and shapes that are clean, simple and timeless.

New merchandising materials include a horizontal counter card, as well as both a vertical and horizontal banner with images that portray the entire collection.

Dispenser Price Guide: $$  ■

dcarroll@jobson.com