HAMILTON, N.J.—The New Jersey Society of Optometric Physicians (NJSOP) has launched a website dedicated to educating consumers about eye health. Designed to provide New Jersey consumers with easily accessible information pertaining to vision health as it relates to overall well-being, www.eyecare.org is the culmination of a year of development and comes on the heels of the American Optometric Association’s 2012 Eye-Q Survey results, which revealed the majority of consumers (51 percent) worry most about losing their vision over any other sense or ability.

Features include articles, fact sheets, videos, and optometrist-provided news and blog posts relating to eye health for infants, toddlers, school children, adults and seniors; a comprehensive Find-A-Doc tool allowing consumers to find an optometric physician in his or her immediate area; access to NJSOP doctors via the Ask-an-Optometrist tool; and educational materials for parents, teachers and school health providers. Visitors can also utilize the www.eyecare.org Facebook, Twitter, YouTube and Pinterest pages to become an even larger part of the conversation.