INSIGHTS Overheard By Staff Monday, August 13, 2012 12:00 AM “Implementing EHR is just the beginning. Communicating and coordinating care with other practitioners is the ultimate benefit.” jsailer@jobson.com “Watch out for new spectacle lenses and coatings designed for users of digital devices, such as smartphones. Very sensible and timely.” akarp@jobson.com “I find this renewed focus on house brands fascinating. Consumers are ready to start embracing quality product and not just a designer name.” dcarroll@jobson.com “As back-to-school season nears, kid’s eye health and vision exams should trump school supplies and clothing on parents’ to do lists.” mkane@jobson.com