Practice Management Stories: The Secrets of Their Success

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View a pdf of this year's Optometric Business Innovators 2013
View a pdf of last  year's Optometric Business Innovators 2012
View a pdf of Optometric Business Innovators 2011
View a pdf of this year's Optometric Business Innovators 2012 - See more at: http://www.visionmonday.com/ViewContent/tabid/211/content_id/34956/catId/621/Default.aspx#sthash.yXwmo58F.dpuf


Running a business in this ever-changing environment is not an easy task and today’s optometrists are no exception to the rule. Faced with problems to solve on an almost daily basis, the OD of 2013 needs to be a Renaissance man/woman—part business manager, IT professional, digital media guru and marketing expert, all rolled into one.

Whether it’s improving the eyecare experience through new technology or implementing electronic health records, from the exam room to the back-office, these forward-thinking ODs are always on the hunt for the next new thing which will set their practices apart. They are the focus of our third annual Optometric Business Innovators report, a special collaborative project between Vision Monday and Review of Optometric Business.

With input from our readers, the editorial staffs of Review of Optometric Business and Vision Monday, and suggestions from our Professional Advisory panel, we once again selected some of the best and brightest talents in the profession. We got this multi-talented group of men and women to tell us the secrets of their success in Marketing, Digital Media, Business Management, Optical Dispensing, Contact Lens Dispensing and The Patient Experience. We also identified a specific group of Influencers who have imparted knowledge and experience from their own practices to larger groups, organizations and projects which influence many optometrists.

We hope the profiles of our Optometric Business Innovators will inspire you to expand and improve your own practices as the business of eyecare continues to evolve. ■


–The Editors of VM and Review of Optometric Business:

Marge Axelrad, Deirdre Carroll, Mary Kane, Andrew Karp, Roger Mummert, John Sailer, Margery Weinstein, Catherine Wolinski