LAS VEGAS—Precision Optical Group (P.O.G.) has been named the winner of LabTalk magazine’s Optical laboratory Website of the Year award. The Creston, Iowa-based wholesaler was praised by the magazine’s panel of judges for its fun, animated home page as well as its overall look, feel and utility. The site also has standard features such as online ordering, job tracking and promotions.

Nominations were solicited from eyecare professionals through VisionMonday’s online survey tool with 390 votes cast. The panel of judges ranked the top 10 sites based on: usefulness to the ECP, ease of use and the site’s overall look and design.  

The Website of the Year award, sponsored each year by LabTalk magazine, was presented at Labapalooza, the lab party held in September 6 in Las Vegas during Vision Expo West. In addition to Precision Optical Group, nine other labs were recognized for their websites:  

2012 Top Ten Optical Laboratory Websites
  1. Precision Optical Group 
  2. Pech Optical        
  3. Luzerne Optical      
  4. Sutherlin Optical     
  5. Optical Prescription Lab    
  6. Katz & Klein  
  7. iCoat Company     
  8. Superior Optical 
  9. Empire Optical 
  10. Classic Optical