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There’s an expanding world of Rx Sunwear options for ECPs to learn about and communicate to their patients in 2009.
Rx Sun is an area of growth opportunity in the midst of a tough economic year when every patient interaction counts.
Leading Rx sun lens specialists have formulated a range of new products, programs and promotions to help ECPs and optical retailers see the light in Rx Sun this year.
Vision Monday posed these questions:
- What, specifically, are the challenges and opportunities for Rx Sunwear business given our current economic climate and what is predicted for the economy going forward?
- What should ECPs keep in mind about your company’s involvement in/dedication to Rx sunwear?
- Which specific categories of Rx Sun lens products – polarized, high-base wraps, PALs, single-vision, mirror coatings – or others you’d like to mention – do you feel offer the biggest ‘upside’ business opportunity for optical retailers and ECPs this year? Why?
- In which of your company’s specific product lines are you putting the most sales and marketing support during 2009? Which products and programs are ongoing from 2008 and which will be new?
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