Safilo Celebrates 75 Years of Polaroid Eyewear at MoMA

NEW YORK—Safilo Group celebrated the 75th Anniversary of Polaroid Eyewear on Dec. 11 at The Museum of Modern Art (MoMA).

The event was attended by 1,000 people from the U.S., South America and Europe, as well as Safilo executives and personalities including Leigh Lezark, Whitney Port, Aisha Tyler and Carson Kressley. The New York based DJ trio “The Misshapes” spun tunes during the evening.

Guests were invited to experience polarization through a glare installation which demonstrated the Polaroid polarized lens; while the main focus of the event was the unveiling of the new Polaroid Plus collection.

The museum’s Architecture and Design collection includes an original pair of 1946 Polaroid sunglasses, manufactured by the American Optical Corp., and donated to MoMA by Edgar Kaufmann Jr., heir to the family home designed by Frank Lloyd Wright. This pair of Polaroid sunglasses was selected by the contemporary artist Trisha Donnelly for her installation, titled Artist’s Choice, on view at the museum until April 8.

Ross Brownlee (l), president of Safilo Americas, and Roberto Vedovotto, CEO of Safilo Group.
Vision Council CEO Ed Greene (l) and Dick Russo, executive vice president of
Safilo USA.  
(L to R) Michael Yount, Aarti Ruparell, Sarah Reppert, Patrick Wietecha and Stacey Swank of Solstice enjoying the party.  Safilo USA’s Bill Harrison, vice president of optical sales (l) and Federico Legrange, director of brand management.