SCENE + HEARD Safilo Celebrates 75 Years of Polaroid Eyewear By Deirdre Carroll Friday, December 14, 2012 4:30 PM NEW YORK—Safilo Group celebrated the 75th Anniversary of Polaroid Eyewear on Dec. 11 at The Museum of Modern Art (MoMA). The event was attended by a thousand people from U.S., South America and Europe, as well as Safilo executives and personalities including Leigh Lezark, Whitney Port, Aisha Tyler and Carson Kressley. The New York based DJ trio “The Misshapes” performed during the evening. Guests were invited to experience polarization through a glare installation which demonstrated the unique vision of the Polaroid polarized lens; while the main focus of the event was the unveiling of the new Polaroid Plus collection which will be on sale from Spring 2013 in better optical shops, in addition to Solstice Sunglass Boutiques and department stores. The setting was also appropriate as the MoMA’s Architecture and Design collection includes an original pair of 1946 Polaroid sunglasses, manufactured by the American Optical Corp., and donated to MoMA by Edgar Kaufmann Jr., heir to the famous family home designed by Frank Lloyd Wright. This pair of Polaroid sunglasses is among the objects in MoMA’s collection that were selected by the contemporary artist Trisha Donnelly for her installation, entitled Artist’s Choice, on view at the museum until April 8, 2013. Safilo Attendees » Ross Brownlee (l), president of Safilo Attendees Americas, and Roberto Vedovotto, CEO of Safilo Attendees Group. Polaroid Plus » A product display of the new Polaroid Plus collection which was unveiled at the event. Polaroid Party Draws Crowd » Around 1,000 guests attended the party held in the lobby at the Museum of Modern Art in New York City. Celeb Attendees » Designer and TV personality, Whitney Port. Celeb Attendees » Aisha Tyler in the new Polaroid Plus 0107 sunglasses. Celeb Attendees » Fashion personality Carson Kressley in the new Polaroid Plus 0201 sunglasses. Celeb Attendees » Celebrity stylist Robert Verdi in the new Polaroid Plus 0102 sunglasses. Celeb Attendees » Singer Neon Hitch in the Polaroid Plus 0107 sunglasses. Safilo Attendees » Nicola Giorgi (l), Safilo Attendees Group’s global head of house brands with Roberto Vedovotto. Safilo Attendees » Vision Council CEO Ed Greene (l) and Dick Russo, executive vice president of Safilo USA. Attendees » (L to R) Joel Sodano, Doug Harris and Marianne Kotzbaner and John Graham of Glasses.com. Attendees » (L to R) Michael Yount, Aarti Ruparell, Sarah Reppert, Patrick Wietecha and Stacy Swank of Solstice enjoying the party. Misshapes » Geordon Nicol and Leigh Lezark, two-thirds of the DJ trio Misshapes, pleased the crowd with party tunes. Safilo Attendees » Safilo’s John I. Wachsteter (l), executive director of corporate sales, and Mark Ugenti, senior vice president of sales, USA. Safilo Attendees » Safilo USA’s Bill Harrison, vice president of optical sales (l) and Federico Legrange, director of brand management.