Safilo Renews Max Mara and Max&Co Until 2019

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PADUA, Italy— Saflo Group (SFL.MI) has announced the early renewal of the licensing agreement for the design, manufacture and worldwide distribution of the Max Mara and Max&Co. brand collections of optical frames and sunglasses. The new agreement will be effective until Dec. 31, 2019.

“We are extremely proud to announce the renewal of this agreement, which further validates the strength of our collaboration with the Max Mara Group,” said Roberto Vedovotto, CEO of Safilo. “We are honored to be associated with such a successful company in continuous expansion and we are committed to taking major steps forward to further reinforce the presence of Max Mara and Max&Co. within the worldwide eyewear scenario.”

“The relaunch of the partnership with the Safilo Group, that dates back to 1997, will give the possibility to develop in an even more remarkable way our presence in the eyewear sector, respecting the values of excellence and tradition that both the companies embrace,” added Luigi Maramotti, chairman of Max Mara.