Spring Awakening

By
By Deirdre Carroll: Senior Editor

 
  SPRING AWAKENING POSTER
WHO:
Sun worshippers, those with seasonal affective disorder, 12 year-old girls, people who love cabbage rose patterns and fashionistas who responded to the copious use of flora and fauna prints on the Spring 2011 runways.

WHAT: According to good old Punxsutawney Phil, spring will be early this year and apparently eyewear designers are heeding its call. Sunwear for Spring/Summer 2011 is redolent with all manner of springtime motifs. Flowers, insects and birds are appearing all over the season’s sunnies and one thing is clear… Spring is awakening.

WEAR: (L to R, top row) In many parts of the world, the ladybug is considered good luck; in Anna Sui’s world it is also considered good fashion, so the AS805 aviator sunglasses from Mondottica USA must be the perfect way to usher in a fortuitous spring. Judith Leiber has long been known for making beautiful things; the brand’s handbag collection often takes inspiration from the natural world and the eyewear collection now follows suit. Here the Judith Leiber Shanghai Lilly JL1612 sunglasses from Legacie feature a beautiful crystal encrusted bloom. The rose-print is one of the signature patterns of the Dolce&Gabbana brand, timeless and feminine the floral motif fits perfectly into this season’s most bountiful trend by way of the DG4007-M sunglasses from Luxottica. (L to R, bottom row) Marc Jacobs introduced his Daisy fragrance in 2007 and now the motif makes its way to the sunglass collection just in time for spring with the MJ347/S from Safilo. Like many birds, swans are migratory and only make their appearance once the weather warms; the Swarovski SW10 sunglasses from Marcolin will also make their appearance once the weather warms and feature the brand’s iconic logo in the form of entwined swans on the endpieces.

WHY: Who doesn’t love spring? The flowers are blooming, the birds are singing and what better way to celebrate the season, than in a pair of sunglasses that pay tribute to all that is beautiful about this time of year. Spring is a time of new birth, a concept that is resonating with a lot of consumers who are tired of this winter’s doldrums and the dire economic circumstances of the last few years.

dcarroll@jobson.com