VM REPORTS: D.A.R.E. The PDA (Public Display of Attention) Award By Staff Monday, March 04, 2013 12:00 PM RELATED CONTENT Announcing the 3rd Annual Vision Monday D.A.R.E. Awards Robyn Novak creative managing director for FRCH Design Worldwide, a Cincinnati based international architecture, design and brand consulting firm. Novak is an interior design director within FRCH’s Specialty Retail studio. From strategy through conceptual design and documentation, her role covers both creative development and tactical execution for companies like Tiffany & Co., Luxottica, Nike, Volkswagen, Apple, J. Crew and Macy’s Department Stores.