This edition of CLICK describes one eyecare group's special event, boosted by digital and social media.

This helpful infographic from Marketo provides a checklist to those who want to be sure they've thought of all the right things and prepared thoroughly for social media events for their busineses via Facebook, Twitter and other sites.

A shout out to dba Designs and Daniel Feldman, who work with several optical clients, for bringing this to our attention.