TOMS Eyewear Launches ‘Summer of Sight’ Campaign To Save and Restore Sight to 100,000 People

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LOS ANGELES— To achieve its goal of saving and restoring sight for 100,000 needy people, TOMS, the One for One(TM) company, has launched a new campaign—TOMS’ Summer of Sight. The campaign, which kicked off on May 10, is timed with the anticipated arrival of new TOMS Eyewear product that will hopefully make shoppers look as good as the good they are doing, according to an announcement from the company.

“When we launched last year, we had no idea we could get anywhere near helping 100,000 people in such a short amount of time,” said TOMS founder Blake Mycoskie. “We’re truly proud, yet humbled, that the response to TOMS Eyewear has been so positive. The goal of 100,000 people returning to work or school, rejoining their communities and regaining their independence is something all of us at TOMS—and our fans—are excited about.”

TOMS Eyewear launched in June 2011, and with every purchase, one person buys, and one person is helped. TOMS helps give sight to people in need through prescription eyeglasses, sight-saving surgery, and medical treatment, administered by the company’s sight giving partner, Seva Foundation.

Available at www.TOMS.com, Nordstrom and other select retailers across the U.S., the newest additions to the TOMS Eyewear collection include: the unisex Bamako Classic 102, featuring a bolder frame front, alloy hinge-pin accents and solid lenses; the Kinshasa 202, an oversized lens fashioned with vintage butterfly angles that blends the iconic style of the ‘60s and the free spirit of the ‘70s; and the unisex Masaru Classic 302, which takes flight with the traditional pilot lens and adds sleek angles for a modern interpretation.

TOMS Eyewear is also introducing polarized lenses across a variety of styles. These styles, along with the entire collection, can be tried on using the brand’s new online virtual try-on at www.toms.com/eyewear/tryon.

mkane@jobson.com