Transitions Optical and Darius Rucker to Promote Eye Health at CMA Music Festival

PINELLAS PARK, Fla.—Continuing its efforts to raise awareness about the importance of healthy, enhanced vision and its connection to enjoying the "sights" in everyday life, Transitions adaptive lenses—the "Official Eyewear of the CMA Music Festival"—announced its partnership and kick-off of a weeklong series of Nashville area events June 3 to 9 with Grammy and CMA Award winning music artist, and Transitions lenses wearer, Darius Rucker.

During CMA Music Festival, from June 6 to 9, Transitions Performance Park will be located in Nashville's Walk of Fame Park, and more than 70,000 Festival attendees are invited to the Transitions Enhanced Vision Experience. The Experience offers the most enhanced view of some of today's best country music artists atop Transitions' two-story deck through trials and simulations of the Transitions family of products, as well as participate in outdoor activities and have the chance to win prizes, including a meet and greet with Rucker, whose new album, “True Believers,” debuted at number one on Billboard Top Country Albums chart.

"One thing I love about being a musician is the ability to connect with my fans, and vision is very much a part of that experience," said Rucker. "As part of my partnership with Transitions Optical, we're working to spread the word in Nashville and across the country about the importance of eye exams and having the right eyewear to fit your lifestyle."

"The opportunity to partner with Darius Rucker and serve as the Official Eyewear of the CMA Music Festival provides such a relevant platform for us to show people how healthy, enhanced vision can impact the way they live and experience life, no matter what interests they have," said Brian Hauser, general manager, U.S. and Canada, Transitions Optical.

Early during Festival week, Transitions lenses and industry partner Visionworks will also be presenting sponsors of the Darius Rucker & Friends Concert and the Darius Rucker & Friends Golf Classic, both benefitting St. Jude Children's Research Hospital. Rucker also joined Transitions Optical Monday at the W.O. Smith Nashville Community Music School, where the company and industry partner VSP Vision Care brought the mobile vision clinic "Eyenstein" to provide free eyecare services and new eyewear fitted with Transitions lenses to underserved students participating in a summer music camp made possible by CMA's Keep the Music Playing program, which supports music education. Rucker spent time at the school sharing his own story about how vision impacts his career and personal life, and encouraging the students to take care of their eyes so they can see their best to read and play the music they love.

Mobile vision clinic "Eyenstein" will also visit the Andrew Jackson and Franklin Boys & Girls Clubs to continue to provide these services to children later in the week, along with mobile literacy initiative Bess the Book Bus, another partner of Transitions Optical's, which will be on site distributing free, brand new books to the children, reinforcing the connection between healthy vision and reading and learning.

The Transitions lenses and Visionworks tent located in The Buckle during the Festival will be providing free vision screenings to attendees and a special discount offer on frames fitted with Transitions lenses at select Visionworks store locations.

To learn more about Transitions lenses and to enter to win Darius Rucker and CMA prizes, visit