Tura Debuts Ted Baker ‘Just Kidding’ Optical Line for Children

By Deirdre Carroll: Senior Editor

GREAT NECK, N.Y.—Tura, Inc. has launched the Ted Baker “Just Kidding” kid’s eyewear collection.

“The Ted Baker Just Kidding collection has mischief and humor, but it also celebrates individuality,” said Jennifer Coppel, Tura’s vice president of brand management. “The new styles are hip, bold and tailored.”

The collection includes eight ophthalmic styles for boys and girls and is ideal for customers who want fashion forward kids eyewear without the luxury price tag, according to Tura.

Ted Baker eyewear is best described as quirky yet commercial with high quality design detailing and the “Just Kidding” collection is a sized down version of the adult frames. Many styles mix retro with a contemporary flare, playful bright colors and signature bows.

Standouts include the B906 Bow Road, a girl’s full acetate frame with laminate in saleable colors on the front with bright pop colors on the interior in a deeper shape with a small metal bow on the end pieces. For boys, the B910 Mile End uses an updated retro full acetate frame in fresh laminate materials with pop colors in the middle layer to create the feeling of a modern racing stripe around the frame.

Dispenser Price Guide: $$ ■