Vision-Ease Lens Hosts Sales and Marketing Training Event

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U.S. and Canadian VELA Forum attendees enjoying the sunshine during a break at their meeting in Cancun.
CANCUN, Mexico—Vision-Ease Lens (VEL) held its third annual Vision-Ease Lens customer education event, the VELA Forum, for business growth and training on Aug. 22-26, 2012, at Secrets Maroma Beach in Cancun, Mexico. In its first year expanded beyond Latin America to include both U.S. and Canadian customers, more than 130 attendees from 21 countries were rewarded for their participation in the 2012 VELA promotion, which required working with their VEL sales representative to set and meet growth goals.

Program highlights included training workshops, lessons and discussions on retail strategy, sales tools, marketing growth, as well as business and industry trends. In addition, the event featured top industry speakers Victor Antonio, a sales trainer and strategist, Ron Marks, author and sales specialist, and Daniel Russo, optical retail consultant and trainer. Speakers covered topics such as sales tips and motivation for growing business while challenging attendees to think differently.

“Based on the past success of the program, we were thrilled this year to open the event to U.S. and Canadian customers and the positive response we received was tremendous,” said Scott Schaller, vice president of worldwide sales and marketing at VEL. “Beyond offering in-depth sales tools and marketing training for customers, the VELA Forum forges beneficial connections and long-lasting relationships among customers, retailers and Vision-Ease Lens leadership.”