BUSINESS: Retailers Vision Monday and 20/20 Magazine Announce EyeVote Readers’ Choice Awards By Staff Monday, December 17, 2012 12:00 AM NEW YORK—Vision Monday and 20/20 Magazine are pleased to announce the selections in the fourth annual EyeVote Readers’ Choice Awards, a special survey aimed at identifying readers’ favorite products and companies of the year. Optical retailers and ECP readers of the two Jobson Medical Information publications were asked to identify their “favorite” products in eight distinct categories: optical frames, spectacle lenses, sunglasses, contact lenses, optical equipment, diagnostic equipment, practice management software and online ordering. Selected companies were chosen based on both brand and company choices supplied by readers. This year’s survey spanned a wide range of product brands and product groups. The 2012 EyeVote Readers’ Choice selections were as follows: Optical Frames Readers’ Choice, Company: Marchon Readers’ Choice, Frame Brand, Men: Nike Readers’ Choice, Frame Brand, Women: Kate Spade Readers’ Choice, Frame Brand, Teens: Nike Readers’ Choice, Frame Brand, Kids:Tie between Disney and Nike Readers’ Choice, Frame Brand, New Launch: Nine West Spectacle Lenses Readers’ Choice, Company: Essilor Readers’ Choice, Lens Brand: Varilux Readers’ Choice, Lens Anti-Reflective Coating Brand: Crizal Avance UV Readers’ Choice, Lens Personalized Progressive Brand: Hoyalux iD MyStyle Readers’ Choice, Lens Photochromic Brand: Transitions Sunglasses Readers’ Choice, Company: Maui Jim Readers’ Choice, Sport Brand, Men: Oakley Readers’ Choice, Fashion Brand, Men: Ray-Ban Readers’ Choice, Sport Brand, Women: Maui Jim Readers’ Choice, Fashion Brand, Women: Kate Spade Contact Lenses Readers’ Choice, Company: Vistakon/J&J VisionCare Readers’ Choice, Toric Brand: Biofinity Toric Readers’ Choice, Daily Disposable Brand: 1-Day Acuvue Moist Readers’ Choice, Extended Wear Disposable Brand: Air Optix Night & Day Readers’ Choice, Multifocal Brand: Air Optix Multifocal Optical Equipment Readers’ Choice, Company: Hilco Readers’ Choice, Brand for Finishing: Santinelli Readers’ Choice, Brand for Surfacing: Coburn Technologies Readers’ Choice, Brand for Supplies/Consumables: Hilco Readers’ Choice, Brand for Dispensing Tools: Hilco Diagnostic Equipment Readers’ Choice, Company: Carl Zeiss Meditec Readers’ Choice, Brand for Equipment: Carl Zeiss Meditec Practice Management Software Readers’ Choice, Company: Eyefinity Online Ordering Readers’ Choice, Company Website: VisionWeb Nearly 550 voters took part in the EyeVote Survey, which was conducted from Sept. 28, 2012 to Nov. 5, 2012. An incentive for a chance to win a $500 American Express Gift Card was offered to encourage respondents to answer the survey. The winner of the Gift Card was Jessica Martinez, a dispensing optician at LensCrafters in Dallas, Texas. ■