Jim Greenwood.
KINGWOOD, Texas—Texas-based national optometric alliance, Vision Source announced that Jim Greenwood will assume the position of president and chief operating officer, effective today.

Greenwood joins the executive team after serving as CEO of Concentra for more than five years. He will report to Vision Source CEO and founder Glenn Ellisor, OD.

A Baylor University graduate, Greenwood’s career in health care started in 1993 when he joined Concentra’s predecessor company as chief financial officer. Greenwood helped lead Concentra through a time of significant growth and innovative transformation for its national medical practice that now includes over 1,500 affiliated primary care physicians and physical therapists, the announcement said Greenwood serves on the board of directors for Epic Health Services, Inc. and the Baylor University Healthcare Administration Program’s Advisory Council.

Vision Source's announcement comes at the close of the most successful year in the 22+ year history of the alliance, a statement said. Vision Source added its 2,800th office and 5,300th member along with more than 1,200 practices adopting the Vision Source name and brand through a collective, new signage and marketing initiative.

“The overwhelming success and growth of Vision Source, especially with the vast growth in 2012, has given us the opportunity to expand our team with some of the health care industry’s top talent,” said Ellisor. "We are honored to have Jim on board in this leadership role, and we look forward to leveraging his extensive health care experience in a multi-site delivery model to help us further enhance the value we create for our members.”

The leading eyecare professional alliance said it will continue to offer its members a wide range of value-added solutions, practice enhancement tools, marketing programs, vendor offerings and other industry leading member services in 2013.