Latest News VM’s Latest E-Newsletter, dba, Targets Regional Leaders By Staff Monday, November 12, 2012 12:33 AM NEW YORK—Strong local and regional retail/optometric business leaders play a critical role in delivering eyecare and selling eyewear to millions of consumers. Vision Monday is specifically addressing their decision making needs and giving voice to their success stories via dba, VM’s latest e-newsletter. A complete preview edition of dba, which will officially launch monthly starting in January 2013, is now posted at VisionMonday.com. Highlighting what it’s like to do business in optical’s local and regional markets across the U.S., dba profiles business challenges for regional/local leading retailers/optometric practices with Q&As, insights on staffing and recruitment, marketing and buying, operations and managed care. Edited by Vision Monday Senior Editor, John Sailer, each edition of dba will feature Eye-trepreneurs—Profiles of regional and local optical retail chains and the people and processes that have made them successful and dba q&a— Interviews with industry leaders. Alternating monthly departments will include Third Party System—Managed vision care is a key focus of today’s leading regional/local retailers/optometric practices, and this department will discuss ways in which their businesses can both navigate third-party payers and benefit from them; dataPoint— Measuring the statistics that impact business; Visionstructions— How-to guides on a variety of topics that will enable regional retailers to reach specific goals; In Your Employ—Human resources subjects of value to optical chains; and eMedia—Techniques for optical chains to use digital media (online, mobile and social) effectively. “Regional and local chains comprise a significant and strategic element of the U.S. optical retail market,” noted Marge Axelrad, VM’s SVP/editorial director. “We’re confident that dba will be influential in reporting on the innovative programs and initiatives taking place, talking to the key executives and managers in this important sector.” The Preview edition of dba features stories and commentary from such regional leaders as Clarkson Eyecare, Crown Vision Center, FYidoctors, Drs. May & Hettler and others. Dba will also be featured in every print edition of Vision Monday with dedicated editorial addressing similar topics. Visitors can sign up for the dba e-mail newsletter at the Subscribe section on VisionMonday.com.