WestGroupe U.S.A. to Service East Coast Retailers Directly

MONTREAL— WestGroupe, manufacturers of KLiiK denmark, Fysh UK and Evatik, has announced that as of July 1, 2012, WestGroupe U.S.A. has assumed responsibility of directly managing the East Coast distribution of their brand portfolio in the U.S. Classique Eyewear, based in San Diego, Calif., remains the exclusive distributor for the West Coast market in the U.S.

“We look forward to providing the highest levels of customer service and support to all of our retailers on the East Coast,” said Janet Mullally, national sales manager, WestGroupe U.S.A. “With our streamlined processes and uncompromising commitment to success, we are striving to foster both sustainable partnerships and long-lasting relationships. It is our promise that all warranties will be maintained and respected, and all operations will be conducted in a ‘business as usual’ approach throughout this transition.”

WestGroupe will continue to offer their turnkey marketing programs that feature a wide range of point-of-sale materials to encourage sell-through directly to their U.S. customers, as well as their proactive public relations initiatives to continue to generate media exposure across North America for its brand portfolio.