Latest News Zeal Optics Appoints John Sanchez New President By Staff Thursday, September 6, 2012 12:27 AM BOULDER, Colo.— Zeal Optics has announced the appointment of John Sanchez to president. “I am very excited for this opportunity,” said Sanchez. “I love adventure and Zeal is all about living, working and being adventurous. This truly after two decades in the industry is my dream job. There is so much potential within both the optical and outdoor markets and Zeal has a great new platform from which to launch. From the athletes, product, customer base, suppliers, and the Zeal team members, the family we have is amazing. We work with a sense of understanding that our passion for building great products is truly a side effect of our lifestyle.” Sanchez, who will be relocating here with his family in the fall, will focus on the creation and execution of new and unique product offerings, as well as creating new ways of reaching consumers and making marketing a larger part of the daily dialogue in the office, at the retail level and throughout the current infrastructure, the company said. Sanchez started in the optical industry at Bausch + Lomb, where he rose from the manufacturing floor to supervisor and then to industrial engineering where he worked on a streamlining a global delivery program for the Ray-Ban business prior to its purchase by Luxottica. He was part of the team that re-engineered the company’s supply chain and built in new products throughout three major assembly centers around the world. Following Bausch + Lomb, Sanchez joined Serengeti eyewear, where he worked his way up to vice president at Bushnell, Serengeti’s parent company. In 2010, Sanchez accepted the position of vice president of product development at Maui Jim to help them advance within the optical industry and was part of the team responsible for Maui Jim’s acquisition of Zeal Optics in late 2010.