Student Innovator of the Year Expands as Seven Students Represent Four Schools

By Stephanie Sengwe, Assistant Editor
Monday, April 16, 2018 12:26 AM Seven students, representing four schools of optometry were recognized as this year’s Student Innovator of the Year Award recipients. Named after Rick Bay, former publisher and president of Review of Optometry and Review of Ophthalmology, the Foundation’s Student Innovator of the Year award aims to support optometry’s next generation.

Toys, Tacos and some Tweeting

By Delia Paunescu, Assistant Editor
Monday, January 17, 2011 9:00 AM In an effort to increase support for the U.S. Marines Toys for Tots program, Vision Source Midwest City in Okla. introduced the toy drive with a tasty kick-off event last month. 

Three Retailers Turn to Trunk Shows for Brand Development

By Delia Paunescu, Assistant Editor
Wednesday, December 1, 2010 12:00 PM NEW YORK—Today’s optical retailers and ECPs are once again discovering trunk shows as a way to deepen relationships between brands and customers, including Schaeffer Eye Center, Vision Source Rhodes Ranch, and
SVS Vision.

Brand Shows ‘Part of the Culture’ at Schaeffer Eye Center

By Delia Paunescu, Assistant Editor
Wednesday, November 24, 2010 1:13 PM BIRMINGHAM, Ala.—Jack Schaeffer, OD, president and CEO of Schaeffer Eye Center refers to trunk shows as “brand shows” or “brand days,” and describes them as more like miniature trunk shows.

Emphasis on Socialization for Vision Source Rhodes Ranch

By Delia Paunescu, Assistant Editor
Wednesday, November 24, 2010 1:12 PM LAS VEGAS—While some eyecare practices will host numerous trunk shows in a given year, Vision Source Rhodes Ranch’s events are few and far between.

A Successful Event Is Well Worth the Effort for SVS Vision

By Delia Paunescu, Assistant Editor
Wednesday, November 24, 2010 1:11 PM STERLING HEIGHTS, Mich.—While some eyecare practices use trunk shows to feature additions to collections they already carry, for SVS Vision, these special events are geared toward entirely new product.

Today’s Trunk Shows, Part Three

By Delia Paunescu, Assistant Editor
Wednesday, November 24, 2010 12:44 PM NEW YORK—Today’s optical retailers and ECPs are once again discovering trunk shows as a way to deepen relationships between brands and customers.

Sales Reps Tailor Trunk Shows at Ogi Eyewear

By Delia Paunescu, Assistant Editor
Friday, November 19, 2010 1:50 PM Ogi Eyewear's Phil Windyk, director of marketing, reports that Ogi tailors trunk show marketing to its customers and ensures product is available immediately.

Trunk Show Checklist

By Delia Paunescu, Assistant Editor
Friday, November 19, 2010 1:35 PM

Suppliers Weigh In on Today’s Trunk Shows

By Delia Paunescu, Assistant Editor
Friday, November 19, 2010 1:05 PM NEW YORK—Underscoring what retailers and ECPs told VM in the “Today’s Trunk Shows” feature, suppliers confirm that trunk shows are on the rise.

Trunk Show Checklist

By Delia Paunescu, Assistant Editor
Wednesday, November 17, 2010 2:02 PM