How to Use Video to Help Grow Your Practice

By Bob Main
Monday, November 24, 2014 3:30 PM The thought of creating a video can be a scary concept and a daunting task, especially to someone who has never done it. But the positive impact video can have within your website and Facebook page can be significant.

Steps to a Better Web Presence: Dealing With Reviews And Cultivating Patient Engagement

By Bob Main, FNAO
Wednesday, February 13, 2013 2:18 AM In the lightning-quick digital media realm, many eyecare professionals are still just getting started and can feel stumped about how to improve their web presence.

Four Steps to a Better Web Presence for Your ECP Practice

By Bob Main, FNAO
Wednesday, January 30, 2013 2:18 AM What is your practice doing to meet the changing online shopping habits of consumers (a.k.a. your patients)? If your practice is like most, the answer is, "not much." Many ECPs are still trying to "figure it out." Nobody taught you how to grow a practice using the internet and social media in school, so where do you start?

The Five Things You DON'T Want To Do With Your ECP Facebook Page

By Bob Main
Friday, November 11, 2011 10:01 AM Building and managing a Facebook page for your ECP practice or optical company can seem confusing and overwhelming. But it doesn't really need to be. There are a few simple guidelines to keep in mind when building your Facebook page that will make it a winning site that can be used as a powerful tool to help grow your optical practice/business. Here are five things you definitely want to avoid.

Is Your Practice Falling Prey To The "Blockbuster Syndrome"?

By Bob Main
Wednesday, June 15, 2011 2:45 PM

What the heck is a "Blockbuster Syndrome"? Before you totally dismiss this article, please read on. You might be surprised how much the average ECP practice has in common with the once behemoth movie rental company, Blockbuster. We can learn a lot from their rise and fall.

Is My Facebook Page Really Doing Anything for My Practice?

By Bob Main
Wednesday, May 25, 2011 4:00 PM NEW YORK—As an Internet Practice Consultant, I constantly hear my clients say "I don't think I really get any business from my Facebook Page and I don't think it is worth the effort." Have you struggled with the same thought? What's up? Facebook is supposed to be this great marketing tool and you have a hard time seeing the benefit.