Wednesday, February 13, 2013 2:18 AM
In the lightning-quick digital media realm, many eyecare professionals are still just getting started and can feel stumped about how to improve their web presence.
Wednesday, January 30, 2013 2:18 AM
What is your practice doing to meet the changing online shopping habits of consumers (a.k.a. your patients)? If your practice is like most, the answer is, "not much." Many ECPs are still trying to "figure it out." Nobody taught you how to grow a practice using the internet and social media in school, so where do you start?
Friday, November 11, 2011 10:01 AM
Building and managing a Facebook page for your ECP practice or
optical company can seem confusing and overwhelming. But it doesn't
really need to be. There are a few simple guidelines to keep in mind
when building your Facebook page that will make it a winning site that
can be used as a powerful tool to help grow your optical
practice/business. Here are five things you definitely want to avoid.
Wednesday, June 15, 2011 2:45 PM
What the heck is a "Blockbuster Syndrome"? Before you totally dismiss
this article, please read on. You might be surprised how much the
average ECP practice has in common with the once behemoth movie rental
company, Blockbuster. We can learn a lot from their rise and fall.
Wednesday, May 25, 2011 4:00 PM
NEW YORK—As an Internet Practice Consultant, I constantly hear my clients say "I don't think I really get any business from my Facebook Page and I don't think it is worth the effort." Have you struggled with the same thought? What's up? Facebook is supposed to be this great marketing tool and you have a hard time seeing the benefit.