A Family-Run Practice Uses Call Tracking
to Measure Website Optimization Efforts

By Bonnia Kauffman, CLICK Contributor
Monday, July 25, 2016 12:15 AM

SPARTANBURG, S.C.—Eyes on Henry, an optometry practice based here, faced the challenge of standing out in a competitive market with a large population of college students. The husband and wife team behind Eyes on Henry, Drs. Louis and Janell Martin, did not want to sacrifice valuable time they could be spending with their young family in order to manage their website.