Saving Boomers' Sight


Catherine Wolinski, Contributing Editor

Monday, October 17, 2016 12:30 AM In the U.S. alone, millions of Boomers suffer from dry eye, macular degeneration, glaucoma, cataracts, intraocular lenses, retinitis pigmentosa and diabetic retinopathy. In this article, the last in Vision Monday’s three-part series about Boomer vision, titled Senior-Eyetis, eyecare professionals explain how they are treat Boomers who are fighting these potentially-blinding eye diseases and ocular conditions.

The Changing Face of Dry Eye

By Catherine Wolinski, Contributing Editor
Monday, October 17, 2016 12:29 AM NEW YORK—The face of dry eye is changing. A recent study titled the “National Eye CARE (Current Attitudes Related to Eye Health) Survey,” conducted by Harris Poll on behalf of Shire, a global specialty biopharmaceutical company whose therapeutic areas include dry eye disease (DED), surveyed 1,015 optometrists and ophthalmologists and 1,210 U.S. adults with dry eye symptoms. The results—scheduled to be announced at the American Academy of Ophthalmology (AAO) meeting in Chicago on October 17—were real eye-openers.

Getting Boomers on the Right Wavelength

By Catherine Wolinski, Contributing Editor
Monday, September 12, 2016 12:45 AM The old adage, “you can’t teach an old dog new tricks,” became obsolete with the Baby Boomer generation. In a population that has experienced the shift from typewriters to computers, landlines to cell phones, and anything from phones, cameras, computers and assistants to all-encompassing mobile devices, advancements and major lifestyle changes are commonplace.


By Catherine Wolinski, Contributing Editor
Sunday, August 28, 2016 11:20 PM Aging is full of little surprises. One morning, a stiff knee. On a quiet evening, trouble hearing a family member’s question across the dinner table. And perhaps, after two or three strained drives home from work, the realization that you can’t see the highway quite as clearly as you used to, and the glare from those oncoming LED high-beams leaves you in a deer-in-the-headlights daze for a moment too long.

They’re Post-Millennial, Pre-Myopic Digital Natives...

By Catherine Wolinski
Monday, June 20, 2016 12:31 AM They are the next up and coming generation—babies, kids, tweens and teens—all under the age of 19. They are known as iGeneration. Homeland Generation. The Plurals. The Founders. Centennials. They are not only digital natives, but social natives as well as device natives, engaging with many, and often. Not tech savvy, but tech innate. This is Generation Z, and they’re growing up fast.

Providing, Not Promoting, to Generation Z

By Catherine Wolinski
Monday, June 20, 2016 12:29 AM So how do you market to Generation Z? For many optometrists, marketing to Generation Z means providing, rather than promoting.

Report by Prevent Blindness Calls Children’s Eye Health Stakeholders to Action

By Catherine Wolinski
Monday, June 20, 2016 12:27 AM NEW YORK—The National Center for Children’s Vision and Eye Health at Prevent Blindness (NCCVEH) recently released a report to the public centered on the vision health of school-aged children.

KIDZ BIZ: Brand Choices for Gen Z Wearers

By Catherine Wolinski
Monday, June 20, 2016 12:26 AM NEW YORK—Connected. Social. Visual.Technological. Today’s kids, tweens and teens are becoming recognized as a priority among ECPs and optical retailers. Eyewear suppliers, too are re-engaging design and development initiatives with new brands for eyewear and sunwear, along with new education and training to better prepare for this opportunity of affording all kids the best in better vision.

Adventures in Brainland: Video Games as Therapeutics

By Catherine Wolinski
Monday, May 16, 2016 12:56 AM The fourth session of the day-long event, “Adventures in Brainland” brought two presenters to the stage: Adam Gazzaley, MD, PhD, professor in neurology, physiology and psychiatry as well as director of the Gazzaley Lab at the University of California, San Francisco (UCSF); and Jim Marggraff, serial entrepreneur and founder, chairman and CEO of Eyefluence, a Silicon Valley startup bringing eyes to the center of head mounted displays (HMDs).

Transforming Intent Into Action: Eye-Controlled HMDs

By Catherine Wolinski
Monday, May 16, 2016 12:55 AM Eyefluence, a startup company based in Milpitas, Calif., is stacked with leadership experience in consumer electronics, engineering and sales. Add to that about 10 years’ worth of eye studies, algorithm development, optical and illumination system design, and field applications, and you have what Jim Marggraff believes is the future of head mounted displays (HMDs): eye-controlled interactions.

Mind Over Matter: A Matter of the Heart for Leslie Saxon, MD

By Catherine Wolinski
Monday, May 16, 2016 12:50 AM Leslie Saxon, MD, has her heart set on disruptive innovation in health care. As a cardiologist and founder/executive director of the University of Southern California (USC) Center for Body Computing and USC Virtual Care Clinic (sponsored by VSP Global), Saxon’s passion for providing affordable, global health care shows.

Living the Eye Life

By Catherine Wolinski
Monday, March 28, 2016 12:30 AM Despite the flexibility offered by the optometric profession, “new” ODs are not without their challenges when entering the work force ranging from student debt to a lack of business skills. Yet, even in the face of these obstacles, the leaders of this cohort are able to adapt and succeed, as exemplified by the 10 young optometrists VM spoke to for this story.

New ODs Step Out of the Exam Room to Connect With the Community

By Catherine Wolinski
Monday, March 28, 2016 12:29 AM Of course, connecting with the community can—and should—happen inside the exam room as well as out. Involvement in the community, whether through optometric associations or local neighborhood groups, is both a personal choice and a networking tool that many young ODs are proponents of. Here are some ways they’re getting involved.

Optical Retail Leaders Stay Connected to Stay Relevant

By Catherine Wolinski
Monday, April 20, 2015 12:26 AM In the fifth session of the VM Global Leadership Summit, three key decision makers took the stage to discuss their strategies for developing meaningful relationships with customers, as well as how new technologies can facilitate the business-to-consumer bond.