Monday, April 20, 2015 12:26 AM
In the fifth session of the VM Global Leadership Summit, three key decision makers took the stage to discuss their strategies for developing meaningful relationships with customers, as well as how new technologies can facilitate the business-to-consumer bond.
Tuesday, March 31, 2015 10:30 AM
Now that graduation season is over, new graduate optometrists are stepping onto the OD scene across the country. Many of these eager eye docs are soon to encounter unforeseen limitations to their practice.
Monday, November 17, 2014 12:00 AM
“Trent Hamm of TheSimpleDollar.com, ‘if you can find a way to make money based on something you’re passionate about, that’s a sweet gig.’ Stay passionate.”
Wednesday, November 12, 2014 12:15 PM
NEW YORK—Cindy Hussey is an optical retailer turned women’s eyewear brand owner. As founder and creative director of
, an independently owned optical frame and sunglass designer based in New York City, Hussey recognized a problem: she wanted to make her brand available online while continuing to support her “three O” customers.
Wednesday, November 12, 2014 12:10 PM
SAN DIEGO—A new mobile app has been developed by
to help ECPs identify digital eye strain and start a conversation with patients about how to address the condition.
Wednesday, November 12, 2014 12:05 PM
A quiz released by
qzzr encourages consumers and kids to learn facts about their eyes and raise awareness about the importance of regular eye exams.
Thursday, October 30, 2014 11:00 AM
is hosting their fourth annual Halloween photo contest on their Facebook page. The contest, titled “faceboo,” ends Nov. 6, 2014.
Thursday, October 30, 2014 10:17 AM
GRAND JUNCTION, Colo.—E-commerce isn’t new, but it’s new enough to intimidate many brick-and-mortar businesses who are considering selling online. Those willing to explore adding e-tail into their business can be confounded by the process and options they face when choosing a platform or service to use.
Thursday, October 30, 2014 9:00 AM
Millennials tend to shop the holiday season earlier than their boomer counterparts, and more than half are shopping from mobile devices.
Thursday, October 30, 2014 12:15 AM
VM LIVE event, titled “Digitizing the Store,” delivered an important message to attendees last month: technology is escalating at an astounding rate, and its possibilities—especially those for personalization in business-to-consumer interactions—have created a consumer demand for compelling brand experiences at every touch point of the buying experience.
Monday, October 20, 2014 12:00 AM
LAS VEGAS—Whether exhibiting, shopping for products or looking for technologies to upgrade optical practices, the business atmosphere at this year’s Expo was positive, according to comments from attendees and exhibitors.
Monday, October 20, 2014 12:00 AM
“Don’t get spooked by Halloween-themed contact lenses—educate your patients so they buy them from the right place—your practice.”
Friday, October 17, 2014 1:30 PM
NEW YORK—The latest Optical Business Barometer (OBB) report from
Jobson Optical Research
shows that the overall optical business rating for September 2014 lowered to 3.71 from an August 2014 rating of 3.88 but showed increase from all previous ratings for the month of September over time. September ratings stood at 3.56 in 2013, 3.57 in 2012, 3.48 in 2011 and 3.32 in 2010.
Wednesday, October 15, 2014 10:00 AM
Eye Columbus Owner Craig Miller, OD, elected to transform his business’ website into an e-commerce platform. Serving as an educational, attractive space for patients to “preview” his two brick-and-mortar locations, the site is intended not only for shopping, but for learning about eyecare and the practice’s product selection in-store.
Wednesday, October 15, 2014 9:30 AM
The new SEO Highlights eBook from iMatrix offers a quick overview of SEO—that’s search engine optimization—for local optometrists to put into action.