Catherine Wolinski

Catherine Wolinski, Associate Editor

Catherine’s coverage includes independent retailers and ECPs, including several professional associations.She reports on optical boutique/eyecare practice news and trends including local events, community outreach, store openings and frame additions. She is the editor for several VM print features, such as Local Diary, Trending, In/Store and Endpage. Catherine is associate editor of CLICK, VM’s integrated coverage of Online Trends and In-Store Tech for Today’s ECP.  Catherine is also the social media coordinator for Vision Monday’s Twitter and Facebook properties, @VisionMonday and Contact Catherine at

Connecting, Learning, and Buying Marks an Upbeat Show Experience

By Catherine Wolinski
Monday, October 20, 2014 12:00 AM

LAS VEGAS—Whether exhibiting, shopping for products or looking for technologies to upgrade optical practices, the business atmosphere at this year’s Expo was positive, according to comments from attendees and exhibitors.


By Catherine Wolinski
Monday, October 20, 2014 12:00 AM “Don’t get spooked by Halloween-themed contact lenses—educate your patients so they buy them from the right place—your practice.”

September 2014 Optical Business Rating Shows Decrease from August, Increase from Previous Years

By Catherine Wolinski
Friday, October 17, 2014 1:30 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for September 2014 lowered to 3.71 from an August 2014 rating of 3.88 but showed increase from all previous ratings for the month of September over time. September ratings stood at 3.56 in 2013, 3.57 in 2012, 3.48 in 2011 and 3.32 in 2010.

Eye Columbus Shares E-Commerce Steps and Perspectives

By Catherine Wolinski
Wednesday, October 15, 2014 10:00 AM Eye Columbus Owner Craig Miller, OD, elected to transform his business’ website into an e-commerce platform. Serving as an educational, attractive space for patients to “preview” his two brick-and-mortar locations, the site is intended not only for shopping, but for learning about eyecare and the practice’s product selection in-store.

‘Three O’ SEO: Online Optimization for Optical Businesses

By Catherine Wolinski
Wednesday, October 15, 2014 9:30 AM The new SEO Highlights eBook from iMatrix offers a quick overview of SEO—that’s search engine optimization—for local optometrists to put into action.

Social Sites Side by Side: A Comparison

By Catherine Wolinski
Wednesday, October 15, 2014 9:00 AM Leverage New Media created a column-by-column comparison of six major social media platforms—Pinterest, Twitter, Facebook, Instagram, Google+ and LinkedIn—depicting digestible data for brands and businesses looking to connect with their customers socially online.

‘Back-to-School Device Advice’ From the American Optometric Association

By Catherine Wolinski
Monday, October 06, 2014 12:00 AM ST. LOUIS—Ever wonder how much time kids are spending on digital devices?

Don’t Just Wing It—Wing Eyecare Shares Strategies for 8 Social Platforms

By Catherine Wolinski
Wednesday, October 01, 2014 10:00 AM Social media, social networking, social marketing…let’s face it: today’s consumer is all about socializing online, and they expect their favorite brands and businesses to be there, too. Some optical professionals are mystified by the purpose and the platforms of social media. This is not the case for Wing Eyecare.

Millennials Shopping Earlier in the Holiday Season than Boomers, Many on Mobile

By Catherine Wolinski
Wednesday, October 01, 2014 9:00 AM Millennials tend to shop the holiday season earlier than their boomer counterparts, and more than half are shopping from mobile devices.

Glimpse Into a Modern Manufactory

By Catherine Wolinski
Friday, September 26, 2014 10:30 AM As evidenced in VM’s "A Day in the Life of Optical,"  there are places, processes and pieces of the optical industry that one might never know existed had they not looked for them or been a part of their production.

September is Healthy Aging Awareness Month

By Catherine Wolinski
Thursday, September 25, 2014 3:00 PM BETHESDA, Md.—This month, on behalf of the National Eye Health Education Program (NEHEP) of the National Eye Institute (NEI), the National Institutes of Health (NIH) have released information and resources to support “September is Healthy Aging Awareness Month.”

Monthly Optical Business Barometer Report Shows Rise in ECP Ratings for August 2014

By Catherine Wolinski
Tuesday, September 23, 2014 1:30 PM NEW YORK—According to the Optical Business Barometer report from Jobson Optical Research, the overall optical business rating in August 2014 rose to 3.88 from a July 2014 rating of 3.77. The latest rating also shows rise from previous August ratings of 3.72 in 2013, 3.72 in 2012, 3.68 in 2011 and 3.67 in 2010, showing a consistent upward trend for the month of August over time.

‘Welcome to Permanent Beta’

By Catherine Wolinski
Monday, September 15, 2014 12:00 AM In the tech world, the latest iteration of a software product is often referred to as being in “beta,” meaning it is new or in progress.

How ECPs Are Using Pinterest Compared to Other Social Platforms

By Catherine Wolinski
Tuesday, September 09, 2014 9:00 AM Last month, CLICK introduced Pinterest to our readers (or those who might not be familiar with the platform) to show that setting up an eyecare practice Pinterest profile can be quick and painless.