Living the Eye Life

By Catherine Wolinski
Monday, March 28, 2016 12:30 AM Despite the flexibility offered by the optometric profession, “new” ODs are not without their challenges when entering the work force ranging from student debt to a lack of business skills. Yet, even in the face of these obstacles, the leaders of this cohort are able to adapt and succeed, as exemplified by the 10 young optometrists VM spoke to for this story.

New ODs Step Out of the Exam Room to Connect With the Community

By Catherine Wolinski
Monday, March 28, 2016 12:29 AM Of course, connecting with the community can—and should—happen inside the exam room as well as out. Involvement in the community, whether through optometric associations or local neighborhood groups, is both a personal choice and a networking tool that many young ODs are proponents of. Here are some ways they’re getting involved.

Optical Retail Leaders Stay Connected to Stay Relevant

By Catherine Wolinski
Monday, April 20, 2015 12:26 AM In the fifth session of the VM Global Leadership Summit, three key decision makers took the stage to discuss their strategies for developing meaningful relationships with customers, as well as how new technologies can facilitate the business-to-consumer bond.

NewGradOptometry.com's Scope of Practice Map

By Catherine Wolinski
Tuesday, March 31, 2015 10:30 AM Now that graduation season is over, new graduate optometrists are stepping onto the OD scene across the country. Many of these eager eye docs are soon to encounter unforeseen limitations to their practice.

Overheard

By Catherine Wolinski
Monday, November 17, 2014 12:00 AM “Trent Hamm of TheSimpleDollar.com, ‘if you can find a way to make money based on something you’re passionate about, that’s a sweet gig.’ Stay passionate.”

It's All About Partnerships: Velvet Eyewear Exclusive Retailer Program Increases Visibility Online

By Catherine Wolinski
Wednesday, November 12, 2014 12:15 PM NEW YORK—Cindy Hussey is an optical retailer turned women’s eyewear brand owner. As founder and creative director of Velvet Eyewear, an independently owned optical frame and sunglass designer based in New York City, Hussey recognized a problem: she wanted to make her brand available online while continuing to support her “three O” customers.

Digital Eye Strain App for ECPs by Zeiss

By Catherine Wolinski
Wednesday, November 12, 2014 12:10 PM SAN DIEGO—A new mobile app has been developed by Zeiss to help ECPs identify digital eye strain and start a conversation with patients about how to address the condition.

‘Eyeball IQ’ Quiz by QZZR to Share With Patients

By Catherine Wolinski
Wednesday, November 12, 2014 12:05 PM

A quiz released by qzzr encourages consumers and kids to learn facts about their eyes and raise awareness about the importance of regular eye exams.

‘Faceboo’ Photo Contest by ClearVision

By Catherine Wolinski
Thursday, October 30, 2014 11:00 AM ClearVision Optical is hosting their fourth annual Halloween photo contest on their Facebook page. The contest, titled “faceboo,” ends Nov. 6, 2014.

Is Now a Good Time to Start an E-Comm Store?

By Catherine Wolinski
Thursday, October 30, 2014 10:17 AM GRAND JUNCTION, Colo.—E-commerce isn’t new, but it’s new enough to intimidate many brick-and-mortar businesses who are considering selling online. Those willing to explore adding e-tail into their business can be confounded by the process and options they face when choosing a platform or service to use.

Millennials Shopping Earlier in the Holiday Season Than Boomers, Many on Mobile

By Catherine Wolinski
Thursday, October 30, 2014 9:00 AM Millennials tend to shop the holiday season earlier than their boomer counterparts, and more than half are shopping from mobile devices.

Seeing Eye to ‘i’: Aiming for the Seamless Approach of ‘Omnichannel’ Retailing

By Catherine Wolinski
Thursday, October 30, 2014 12:15 AM Vision Monday’s VM LIVE event, titled “Digitizing the Store,” delivered an important message to attendees last month: technology is escalating at an astounding rate, and its possibilities—especially those for personalization in business-to-consumer interactions—have created a consumer demand for compelling brand experiences at every touch point of the buying experience.

Connecting, Learning, and Buying Marks an Upbeat Show Experience

By Catherine Wolinski
Monday, October 20, 2014 12:00 AM

LAS VEGAS—Whether exhibiting, shopping for products or looking for technologies to upgrade optical practices, the business atmosphere at this year’s Expo was positive, according to comments from attendees and exhibitors.

Overheard

By Catherine Wolinski
Monday, October 20, 2014 12:00 AM “Don’t get spooked by Halloween-themed contact lenses—educate your patients so they buy them from the right place—your practice.”

September 2014 Optical Business Rating Shows Decrease from August, Increase from Previous Years

By Catherine Wolinski
Friday, October 17, 2014 1:30 PM NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research shows that the overall optical business rating for September 2014 lowered to 3.71 from an August 2014 rating of 3.88 but showed increase from all previous ratings for the month of September over time. September ratings stood at 3.56 in 2013, 3.57 in 2012, 3.48 in 2011 and 3.32 in 2010.
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