Monday, June 20, 2016 12:31 AM
They are the next up and coming generation—babies, kids, tweens and teens—all under the age of 19. They are known as iGeneration. Homeland Generation. The Plurals. The Founders. Centennials. They are not only digital natives, but social natives as well as device natives, engaging with many, and often. Not tech savvy, but tech innate. This is Generation Z, and they’re growing up fast.
Monday, June 20, 2016 12:29 AM
So how do you market to Generation Z? For many optometrists, marketing to Generation Z means providing, rather than promoting.
Monday, June 20, 2016 12:27 AM
NEW YORK—The National Center for Children’s Vision and Eye Health at Prevent Blindness (NCCVEH) recently released a report to the public centered on the vision health of school-aged children.
Monday, June 20, 2016 12:26 AM
NEW YORK—Connected. Social. Visual.Technological. Today’s kids, tweens and teens are becoming recognized as a priority among ECPs and optical retailers. Eyewear suppliers, too are re-engaging design and development initiatives with new brands for eyewear and sunwear, along with new education and training to better prepare for this opportunity of affording all kids the best in better vision.
Monday, May 16, 2016 12:56 AM
The fourth session of the day-long event, “Adventures in Brainland” brought two presenters to the stage: Adam Gazzaley, MD, PhD, professor in neurology, physiology and psychiatry as well as director of the Gazzaley Lab at the University of California, San Francisco (UCSF); and Jim Marggraff, serial entrepreneur and founder, chairman and CEO of Eyefluence, a Silicon Valley startup bringing eyes to the center of head mounted displays (HMDs).
Monday, May 16, 2016 12:55 AM
Eyefluence, a startup company based in Milpitas, Calif., is stacked with leadership experience in consumer electronics, engineering and sales. Add to that about 10 years’ worth of eye studies, algorithm development, optical and illumination system design, and field applications, and you have what Jim Marggraff believes is the future of head mounted displays (HMDs): eye-controlled interactions.
Monday, May 16, 2016 12:50 AM
Leslie Saxon, MD, has her heart set on disruptive innovation in health care. As a cardiologist and founder/executive director of the University of Southern California (USC) Center for Body Computing and USC Virtual Care Clinic (sponsored by VSP Global), Saxon’s passion for providing affordable, global health care shows.
Monday, March 28, 2016 12:30 AM
Despite the flexibility offered by the optometric profession, “new” ODs are not without their challenges when entering the work force ranging from student debt to a lack of business skills. Yet, even in the face of these obstacles, the leaders of this cohort are able to adapt and succeed, as exemplified by the 10 young optometrists VM spoke to for this story.
Monday, March 28, 2016 12:29 AM
Of course, connecting with the community can—and should—happen inside the exam room as well as out. Involvement in the community, whether through optometric associations or local neighborhood groups, is both a personal choice and a networking tool that many young ODs are proponents of. Here are some ways they’re getting involved.
Monday, April 20, 2015 12:26 AM
In the fifth session of the VM Global Leadership Summit, three key decision makers took the stage to discuss their strategies for developing meaningful relationships with customers, as well as how new technologies can facilitate the business-to-consumer bond.
Tuesday, March 31, 2015 10:30 AM
Now that graduation season is over, new graduate optometrists are stepping onto the OD scene across the country. Many of these eager eye docs are soon to encounter unforeseen limitations to their practice.
Monday, November 17, 2014 12:00 AM
“Trent Hamm of TheSimpleDollar.com, ‘if you can find a way to make money based on something you’re passionate about, that’s a sweet gig.’ Stay passionate.”
Wednesday, November 12, 2014 12:15 PM
NEW YORK—Cindy Hussey is an optical retailer turned women’s eyewear brand owner. As founder and creative director of
, an independently owned optical frame and sunglass designer based in New York City, Hussey recognized a problem: she wanted to make her brand available online while continuing to support her “three O” customers.
Wednesday, November 12, 2014 12:10 PM
SAN DIEGO—A new mobile app has been developed by
to help ECPs identify digital eye strain and start a conversation with patients about how to address the condition.