Leverage Online Marketing to Drive Back-to-School Exams and Eyewear Sales

By Nancy Rausman, EyeCarePro
CLICK Contributor

Wednesday, August 17, 2016 12:14 AM

NEW YORK—The back-to-school season is already in full swing. Some practices even start marketing for this season in July. Online marketing on your website and on social media can help jump-start your campaign to remind parents that your practice is ready to provide care for their children.

A Family-Run Practice Uses Call Tracking
to Measure Website Optimization Efforts

By Bonnia Kauffman, CLICK Contributor
Monday, July 25, 2016 12:15 AM

SPARTANBURG, S.C.—Eyes on Henry, an optometry practice based here, faced the challenge of standing out in a competitive market with a large population of college students. The husband and wife team behind Eyes on Henry, Drs. Louis and Janell Martin, did not want to sacrifice valuable time they could be spending with their young family in order to manage their website.

Co-Managed Website Marketing Is a Solution
For Busy Modern Eyes Optometry

By Bonnie Viera, CLICK Contributor
Tuesday, June 7, 2016 4:15 PM

NEW YORK—Starting a new practice is a huge venture; attracting new patients often consumes more time than doctors have available. Howard Wang, OD, owner and practitioner at Modern Eyes Optometry found himself in this predicament when he opened his practice in Carlsbad, Calif., in 2015.

4 Website Tune Ups to Increase Patients Visits

By Nancy Rausman, CLICK Contributor
Thursday, May 12, 2016 2:40 PM

Your practice website is a powerful tool with the potential to engage existing patients and bring new ones into your door, as well. The key is to make your site clear, comprehensive and user-friendly, specifically by fine-tuning four areas.You or your office manager can make improvements, or contract outside services with experience in making measurable increases in appointments.

Web Strategy Doubles New Patient Inquiries
For N2 Eyes Comprehensive Optometry

By Bonnie Vieira, CLICK Contributor
Wednesday, April 27, 2016 9:15 AM NEWPORT NEWS, Va.—As owner and practitioner at N2 Eyes Comprehensive Optometry here, Nathalie Cassis, OD, FAAO, knows the challenges of connecting with new patients. In 2015, she invested in a new online marketing strategy with the help of leading eyecare website and Internet marketing agency, iMatrix.

Pay-Per-Click Goes Mobile in 2016

By Holly Howson-Watt, CLICK Contributor
Wednesday, March 23, 2016 9:15 AM

NEW YORK—Search result visibility competition is fierce, especially for local businesses trying to stand out in local search results. On-site optimization and content marketing are two critical strategies. And, a steady content campaign builds brand trust and credibility over time. However, Pay-Per-Click (PPC) is something that can get patients into your practice immediately.

How to Jump-Start Your Eye Practice’s Twitter Marketing

By Holly Howson-Watt, CLICK Contributor
Wednesday, February 24, 2016 8:10 AM

NEW YORK—From patient education to building your practice’s brand, social media marketing is a must-do for eyecare professionals. Four out of 10 people say that social media influences their choice of doctor or hospital, according to Referral MD, an enterprise cloud-based web application for leading health systems.

Twitter’s Enhanced Analytics Dashboard

By Janet Fouts, CLICK Contributor
Tuesday, December 1, 2015 3:05 PM NEW YORK—Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more.

When Content Calendars Are Not the Answer

By Janet Fouts, CLICK Contributor
Wednesday, September 2, 2015 12:10 PM
Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources.

4 Tips For Improving Online Reviews

By Bob Main, CLICK Contributor
Thursday, June 11, 2015 10:08 AM If your practice relies on patients that value quality over price, this first bit of data should make you happy. Some 52 percent of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28 percent who make their selection based on other factors like location and price.

There is No Free Social Media for Business

By Janet Fouts, CLICK Contributor
Thursday, December 26, 2013 7:18 AM NEW YORK—Way back in the 1990's, I co-founded a startup online community for the restaurant industry. Ontherail.com was smart, funny, beautifully illustrated and edgy, and we had a rabid subscriber base of restaurant folk.

At Last! Custom Short URLs for Google+

By Janet Fouts, CLICK Contributor
Wednesday, December 11, 2013 11:18 AM Tired of explaining why you have a long string of numbers as the URL for your Google+ page? Then you'll be as excited as I am to hear Google+ is finally rolling out custom URLs for both personal profiles and pages.

Content Marketing Is Nothing New

By Janet Fouts, CLICK Contributor
Wednesday, November 13, 2013 7:21 AM NEW YORK—It cracks me up when a client calls and asks me about "this new content marketing thing." Honestly, we're so hung up on buzzwords these days we can't see the forest for the trees!

Getting Beyond Content Marketing Hype

By Janet Fouts, CLICK Contributor
Wednesday, October 9, 2013 7:18 AM NEW YORK—The whole concept of content marketing seems obvious doesn't it? Create content that speaks to the needs of the people you want to reach.

Learning About the New Facebook Metrics

By Janet Fouts, CLICK Contributor
Wednesday, September 11, 2013 3:30 PM Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are.