A New Pearle Campaign Reinforces ‘Trust’ and Importance of Personal Connection

By CLICK Staff
Thursday, February 9, 2017 1:15 PM

MASON, Ohio—Amid the uncertainties of the last year, Americans’ perceptions of trust took a hit. Pearle Vision one of North America’s largest optical retail brands, explored the idea via a new national poll which examines the role of trust, reflecting the importance of personal connections to help establish and maintain trust.

Prevent Blindness and See Now Partner to Ask Congress to Improve Vision for Millions of Americans

By CLICK Staff
Thursday, February 9, 2017 1:10 PM

CHICAGO—Prevent Blindness has formed a partnership with the new global organization See Now that is developing and taking a new campaign to end avoidable blindness in the U.S. to congressional leaders.

[Partner Post] 3 Income Boosting Resolutions for Your Eyecare Practice This Year

By CLICK Staff
Thursday, February 9, 2017 1:05 PM NEW YORK—Now that we are a little over a month into the new year, it’s time to take a quick look back at the resolutions you made for your practice this year. Or wait, maybe with all the craziness and rush of a new year you didn’t even have time to think about the goals you want your practice to accomplish over the next 12 months.

One OD’s Solution to Social Engagement Enriches
Connections With Her Practice’s Patients

By CLICK Staff
Wednesday, January 25, 2017 11:15 AM

WEST PALM BEACH, Fla.—Like many optometrists, April Jasper, OD, FAAO, a Vision Source practice, Advanced Eyecare Specialists, Inc. here, had been “struggling to determine the best way to get our practice and our patients engaged in social media. The list of responsibilities in our lives can many times seem daunting and also seems to grow faster than we can keep up.”

Eyes of Faith Optical Launches Redesigned Site
Emphasizing Tools for Independent ECPs

By CLICK Staff
Wednesday, January 25, 2017 11:05 AM

SHARON, Penn.—Eyes of Faith Optical recently launched their redesigned website with a fresh marketing campaign that solidifies their upfront mission and a continued focus on a trusting partnership with independents. “A brand to believe in,” describes the company’s roots in faith-inspired philanthropy and style, and its commitment to sell only to independent eyecare professionals—not online.

RightEye Uses Eye Tracking to Diagnose Reading Problems

By CLICK Staff
Wednesday, January 11, 2017 12:15 PM

LAS VEGAS—Eye tracking technology, often used to monitor and measure consumer behavior in retail environments, is moving further into the realm of vision diagnostics. One example, the RightEye Reading Test, was unveiled at last weeks’s CES by RightEye LLC, a health technology company using eye tracking to enhance patient care and vision performance. The test will be available in Spring, 2017.

New Marketing Programs Help ECPs Use
Digital/Social to Emphasize Specialties

By CLICK Staff
Wednesday, January 11, 2017 12:10 PM

NEW YORK—Certain areas of expertise require more patient education than others, points out EyeCarePro, which helps eyecare professionals manage their digital and web presence and communications.

LensFerry S Expands to Include All Contact Lens Modalities

By CLICK Staff
Wednesday, January 11, 2017 12:05 PM PLEASANTON, Calif.—EyeCare Prime, a leading global provider of marketing services created exclusively for eyecare practitioners and a subsidiary of CooperVision, announced this month that LensFerry S has expanded to include all contact lens modalities.

Pew’s Social Media Update 2016: Facebook Usage Rises, Other Platforms Hold Steady

By CLICK Staff
Tuesday, December 27, 2016 12:15 PM A majority of Americans now say they get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election, according to a recent survey conducted by the Pew Research Center. Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others.

[Partner Post] 2016’s Most Read Articles Every Eyecare Practice Needs to Read

By CLICK Staff
Tuesday, December 27, 2016 12:10 PM NEW YORK—The Internet can be a crowded place, and finding the information you’re looking for can sometimes be challenging. We want to help you wade through all the mumble jumble of content on the Internet and supply you with our most read articles from this year. We strive to deliver content across a wide variety of topics that eyecare practices can easily digest and implement new ideas into their practice. Get 2017 started off right with our most-loved articles.

Johnson & Johnson Vision Care Unveils Digital Guide for ECPs to Optimize Online Presence

By CLICK Staff
Tuesday, December 27, 2016 12:05 PM Johnson & Johnson Vision Care is launching an all-new Digital Guide by Acuvue Brand Contact Lenses, a resource to help eyecare professionals develop or optimize a digital marketing strategy to encourage new patient visits, stay engaged with current patients, and keep them informed of new contact lens options.

[Partner Post] How to Prepare Your Optometric Practice for 2017

By CLICK Staff
Wednesday, December 14, 2016 1:10 PM NEW YORK—The end of the calendar year is the time to give thanks, be with friends and family, and spend any remaining employee health benefits. For most optometric practices, this means that you’ll potentially see more patients than you have in a while. As the year winds down, you need to find a balance to focus on your practices’ current needs, past performance and future direction.

Website Demos This Month From iMatrix Will Support Feeding America

By CLICK Staff
Wednesday, December 14, 2016 1:05 PM

SAN DIEGO—Through this month, iMatrix, a leading provider of online marketing solutions and websites for eyecare professionals, is partnering with Feeding America to help end hunger.

Project Green Eyes Enables ECP Community Partnerships

By CLICK Staff
Monday, December 5, 2016 12:15 PM WESTERVILLE, Ohio—Optometrists are often community leaders and a new program from EyeCarePro has been designed to help practices play a role in their local community’s environmental initiatives with Project Green Eyes. The program streamlines how ECPs and their staff can take part in such initiatives with a range of resources, including marketing materials and social media tools which can help shine a spotlight on the issue and facilitate execution.

[Partner Post] How to Educate Patients on Your Contact Lens Evaluation Fee

By CLICK Staff
Monday, December 5, 2016 12:10 PM NEW YORK—How many times a day do you have the conversation with a patient in your practice about why there are additional exam charges for someone who wants a contact lens prescription? This is a common occurrence in most eyecare practices.