Wednesday, September 30, 2015 12:15 PM
As eyecare professionals, optical industry partners and sight-related organizations around the world gear up the World Sight Day Challenge, participation and the spreading of the messages of the initiative via digital and social media platforms will increase dramatically this year.
Wednesday, September 30, 2015 12:10 PM
Frames Data has launched a new blog-style resource featuring dispensary hacks, how-to features, and tips for eyecare professionals. The blog focuses on how to use Frames Data products, but also includes features that will be helpful for all dispensaries.
Wednesday, September 30, 2015 12:05 PM
Optometry practices looking for a way to empirically measure the success of their website and online marketing efforts can now sign up for EyeCarePro’s new, free PowerData service. PowerData is a robust benchmarking service that reports your website analytics and compares the results against industry results based on a dataset of over 1400 optometric practices in North America. PowerData compares a practice’s website performance data to other practices based on size, State, number of ODs, location, time in practice, annual revenue and EHR used.
Tuesday, September 8, 2015 12:10 PM
REM Eyewear has launched REMEyewear.com2.0, a completely updated new online presence for the eyewear company. The new site, featuring a “responsive design” which is optimized with dynamic pages, is easily viewed on all devices, including smartphones and tablets as well as desktop display and it features all new brand images, an enhanced navigation, a new search functionality and more.
Tuesday, September 8, 2015 12:05 PM
CHICAGO—Prevent Blindness has declared September to be Sports Eye Safety Awareness Month to encourage the use of proper eye protection while playing sports.
Wednesday, September 2, 2015 12:05 PM
A revamped website from Envision has been developed to encompass the full breadth of an evolving organization. The new site reflects the evolution undergone by Envision in its continuous drive to improve the quality of life and provide inspiration for the blind and visually impaired through employment, outreach, rehabilitation, education and research.
Wednesday, August 19, 2015 12:55 PM
PINELLAS PARK, Fla.—Transitions Optical, Inc. has announced a three-part web series titled “Estilo a Primera Vista.” Hosted by well-known Latina celebrity stylist Irma Martinez, the webisodes are designed to encourage U.S. Hispanics to embrace eyewear as a stylish accessory that can enhance their look, as well as their vision.
Wednesday, August 19, 2015 12:50 PM
CHICAGO—Prevent Blindness has prepared two new resources under its Star Pupils brand – a booklet and a smaller brochure. These are designed for use in educating parents/caregivers about children’s vision.
Thursday, August 6, 2015 12:11 AM
NEW YORK—Eyecare professionals, public health providers and the U.S. government’s own Center for Disease Control (CDC) are planning to boost the visibility of contact lens healthy wear during the upcoming back-to-school season by shining a spotlight on healthy contact lens habits for teenage wearers—and their parents.
Thursday, August 6, 2015 12:08 AM
FORT WORTH, Texas—Alcon has launched its 2015 Back-to-School Program, Get an A+ in Eye Care, with a free downloadable e-book, "Howard and the Amazing Eye Exam." The e-book is available at www.THEeyeSOLUTION.com.
Thursday, August 6, 2015 12:05 AM
Many online digital promotions accompany the traditional back-to-school season and MyEyeDr. is one vision care operation that is hosting its own back-to-school Pop Quiz contest, designed to both educate, inform and connect with patients in new ways.
Wednesday, July 22, 2015 10:10 AM
PINELLAS PARK, Fla.—Transitions Optical, Inc. is making it easier for eyecare professionals to join the #ThroughANewLens discussion and engage more fashion-forward and tech-savvy patients with fresh social media content.
Wednesday, July 22, 2015 10:05 AM
Are you and your team always trying to find the right formula to make your Facebook posts more shareable? A new, free, downloadable e-book
created by the digital marketing team at Marketo
and social media expert, Brian Carter, is titled Contagious Content.
Wednesday, July 1, 2015 10:08 AM
ECP University (ECPU), an educational solution to develop best practices and deliver growth through in-person, online and distance learning for optical staff, practice managers and practice owners, has been relaunched by Essilor, with new branding and content.
Wednesday, July 1, 2015 10:05 AM
NEW YORK—VisionWeb’s coding and claim management expert, Shane Shepherd, walks ECPs through today’s claims/coding landscape. In 8 Claim Filing Habits to Say Goodbye To, a new e-book from VisionWeb, explains some common claim filing bad habits that your practice should abandon and introduces new methods you can adopt instead.