[Partner Post] The Advantages of Pulling Patient Benefits

By CLICK Staff
Thursday, October 19, 2017 11:10 AM NEW YORK—Pulling patient benefits ahead of each appointment. How many of you out there are currently doing that in your eyecare practice? If we had to guess, it’s probably a pretty good split. For those of you not pulling patient benefits ahead of time, it’s likely to do with staff bandwidth and not having the time or resources to efficiently pull benefits prior to the patient visit.

New Style Guides From Transitions Help ECPs Share Style Tips, Trends With Patients

By CLICK Staff
Thursday, October 19, 2017 11:05 AM

PINELLAS PARK, Fla.—To help eyecare professionals stay up to date on the latest lens style trends, Transitions Optical has created style materials that provide tips for finding the style in eyewear and merchandising their office space to help ECPs better display and explain eyewear options to patients.

David Kind Launches Partnership Program to Provide Online Sales Options for ECPs

By CLICK Staff
Thursday, October 12, 2017 10:15 AM SAN DIEGO, Calif.—With consumers increasingly looking to purchase online, many retailers have noticed declines in brick-and-mortar sales, and traditional eyewear retailers are not immune to the impact of online sales. A new e-commerce solution from David Kind provides a way for eyecare professionals to create new revenue streams and offer their patients the convenience of an online option.

Rudy Project North America Debuts Authorized Dealer Website

By CLICK Staff
Thursday, October 12, 2017 10:10 AM NEW YORK—Rudy Project North America, exclusive distributors of Italian-made endurance sports gear in the U.S., Canada and the Caribbean, recently unveiled their new authorized dealer website, www.rudyprojectdealer.com.

New Patient Engagement Service, RevConnect, Is Delivered Within RevolutionEHR Software Platform

By CLICK Staff
Thursday, October 12, 2017 10:05 AM MADISON, Wis.—Rev360 is launching RevConnect, a patient engagement service delivered directly within the RevolutionEHR software platform. Built for and enabled directly within RevolutionEHR, RevConnect streamlines patient communication and simplifies the delivery and tracking of patient reminders, recalls and various messages via text and email for RevolutionEHR users, the company said.

Frames Data Debuts ‘My Frame Gallery,’ a Virtual Frame Board

By CLICK Staff
Tuesday, October 3, 2017 11:15 AM

NEW YORK—Frames Data  announced the  release of its newest product, My Frame Gallery. This new product, which can be previewed at www.framesdata.com/gallery, was officially available at Vision Expo West 2017, as well as online on Sept. 14, 2017.

EyeCare Prime’s LensFerry Now Offers EHR Integration

By CLICK Staff
Tuesday, October 3, 2017 11:10 AM PLEASANTON, Calif.—EyeCare Prime announced that its LensFerry solution now integrates with electronic health record (EHR) systems utilized by eyecare practitioners. The move is intended to simplify patient contact lens ordering and empower practices to retain more contact lens sales, according to CooperVision.

IDOC Launches the Redesigned Idoc.Net

By CLICK Staff
Tuesday, October 3, 2017 11:05 AM NORWALK, Conn.—IDOC, one of the largest privately held alliances of independent optometrists in the U.S., has announced a major redesign of its website, Idoc.net. The site reflects a pivotal point for IDOC, the company noted, as they launch their new brand standard designed to help independent optometrists run their businesses successfully at every stage and #Focus on What Matters most.

[Partner Post] The Best Resource for Learning From Your Peers in the Optical Industry

By CLICK Staff
Friday, August 11, 2017 12:10 PM

With the busy schedule of seeing patients every day in your eyecare practice, it’s easy for the business side of the house to sometimes get put on the back burner, especially if you are the OD and practice owner. The responsibilities that come with owning your own business and making all the decisions can get overwhelming to manage on top of a full patient load.

A New #Hashtag Guide for ECPs From Zyloware

By CLICK Staff
Wednesday, July 26, 2017 12:15 PM NEW YORK—Ensuring your company has a well-known presence on Instagram is crucial for keeping up with competition and gaining new customers.

[Partner Post] 5 Ways Your Practice Is Falling Behind Your Biggest Competitors

By CLICK Staff
Wednesday, July 26, 2017 12:10 PM In just about every business the competition is fierce. In your eyecare practice, you’re facing competition from both online frame and contact lens retailers and against other local ODs in your area. When it comes to being an OD, there is a lot more to managing your practice than just providing patient care. There is a business side of your job as well.

New Transitions Optical Kids’ Resources Provide Educational and Marketing Tools for ECPs

By CLICK Staff
Wednesday, July 26, 2017 12:05 PM PINELLAS PARK, Fla.—To help eyecare professionals better understand and treat young patients, Transitions Optical has released new kids’ resources TransitionsPro.com/Kids featuring staff education and marketing materials.

New Speakers at VM LIVE to Share How They Use Digital Tech in ‘Minding the Store’ Sept. 13 Panel

By CLICK Staff
Wednesday, July 12, 2017 11:15 AM NEW YORK— Sweeping changes in consumer attitudes and expectations, along with digitization and new tech tools, are impacting all businesses. Two new speakers, one reflecting a larger optical retailer’s perspective, and the other the views of an independent OD towards the advantages of new technology in the practice, have joined the program of “Minding the Store,” the upcoming VM LIVE event set for Wednesday, Sept. 13 in Las Vegas.

See America Fights Against Preventable Blindness With #EyePic Social Campaign

By CLICK Staff
Wednesday, July 12, 2017 11:10 AM DUBLIN—Allergan is unveiling a new phase in its ongoing See America initiative with the debut of #EyePic, a new social media online awareness campaign featuring some well-known celebs. #EyePic will use social media to broaden the awareness of preventable blindness, promote discussion around eye health and encourage all Americans to visit their eye doctors for comprehensive eye exams. ECPs and their patients are encouraged to participate.

Essilor Points Out #AIJAN ‘Age Is Just A Number’ In New Campaign

By CLICK Staff
Wednesday, July 12, 2017 11:05 AM

DALLAS—Age is Just a Number (#AIJAN) is a social media campaign, developed by Essilor International for its Varilux brand to help create a different outlook on aging.

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