CooperVision’s EyeCare Prime Introduces LensFerry S

By CLICK Staff
Tuesday, June 7, 2016 4:05 PM In response to the increased frequency with which eyecare practitioners are prescribing one-day contact lenses, EyeCare Prime, a subsidiary of CooperVision, Inc. has launched an additional version of its LensFerry service—LensFerry S. The service enables practices to offer patients subscription-based ordering of their one-day contact lenses.

How Two ECPs Are Working With Made Eyewear to Find Online Eyewear Solutions for Their Dispensaries

By CLICK Staff
Wednesday, May 25, 2016 12:15 PM

SUN VALLEY, Calif.—In recent years, more ECPs and optical retailers have reconsidered their initial competitive reactions to the rise of online eyewear sales—and want to find a way to take part directly, viewing their participation as an enhancement to their traditional brick-and-mortar offices and dispensary locations. A new program from Made Eyewear is creating a solution for some of those independent locations to provide a “brick and click” option for their patients.

Transitions Teams Up With Irma Martinez, Celebrity Influencer,
To Offer Summer Travel Tips to Hispanics

By CLICK Staff
Wednesday, May 25, 2016 12:10 PM

PINELLAS PARK, Fla.—Earlier this month, Transitions Optical launched a continuation of its Spanish-language online web series “Estilo a Primera Vista,” starring celebrity stylist Irma Martinez and featuring summer travel content that will show Hispanic consumers how to pack the perfect carry-on suitcase and protect their eyes from the sun’s UV rays.

Safilo USA Partners With Marie Claire on #GETFRAMED, an
Interactive, Shoppable Platform Combines Edit, VTO and Retail Events

By CLICK Staff
Thursday, May 12, 2016 2:35 PM NEW YORK––The May issue of Marie Claire, presents a first-ever sunglasses-themed interactive editorial platform, titled “#GETFRAMED,” as part of its 101 Ideas Best Accessories section.

Demandforce Launches Fast Sync To Improve Appointment Reminders

By CLICK Staff
Thursday, May 12, 2016 2:30 PM

SAN FRANCISCO, CA – Demandforce has introduced Fast Sync Technology, a free feature upgrade that ensures users never again send outdated appointment reminders to their clients.

Chlogan Eyewear Debuts B-to-B Website

By CLICK Staff
Sunday, May 1, 2016 9:05 AM NEW YORK—A new B-to-B e-commerce website from Chlogan Eyewear makes it easy for accounts to personalize account details and place orders online from any web browser.

CareCredit’s New Patient Direct Tool Lets Patients Apply, Calculate and Make Payments From Provider’s Device

By CLICK Staff
Wednesday, April 27, 2016 9:10 AM

COSTA MESA, Calif.—A new web-based tool from CareCredit, called the Patient Direct Tool, connects patients and clients directly to the CareCredit application, while in the provider’s office.

L’Amy America Upgrades B2B Website
With Responsive Design

By CLICK Staff
Tuesday, April 12, 2016 10:10 AM

WILTON, Conn.—L’Amy America has upgraded the company’s B2B e-commerce website, www.lamyamerica.com, into a new responsive design. Now customers who browse or place orders on their mobile device, tablets or desktops, will have the same quick convenient user experience, the company said.

Kenmark’s New Social Media Initiative: #kenmarkgetsreal

By CLICK Staff
Tuesday, April 12, 2016 10:05 AM

LOUISVILLE, Ky.—Kenmark Group has launched a new social media initiative, called #kenmarkgetsreal. The campaign, on the eyewear company’s social media platforms, will be a supplement to Kenmark’s current brand campaigns and will feature influencers.

[Partner Post] How Agile Development Is Making an Impact on Optometry Software

By CLICK Staff
Wednesday, March 23, 2016 9:10 AM When it comes to software development there are plenty of different styles and methods that can be followed. And the development method that your practice management and EHR software vendor follows could have many effects on the product that you’re using in your practice.

drchrono Partners With ZocDoc

By CLICK Staff
Wednesday, March 23, 2016 9:05 AM

Drchrono, Inc. is partnering with digital health marketplace ZocDoc. The new integration will give medical professionals using the two digital health platforms a more seamless experience by syncing their calendars and EHRs directly with ZocDoc’s patient-facing platform.

Mobile Is Now Essential for ECP Sites: New E-Book Explains

By CLICK Staff
Wednesday, March 9, 2016 1:15 PM

NEW YORK—Mobile is revolutionizing internet usage. Driving interactions with doctors, retailers, friends and businesses on social media, mobile and website "responsiveness" are essential in today's world.

[Partner Post] Flowchart: Discover the Right Software Technology for Your Practice

By CLICK Staff
Wednesday, March 9, 2016 1:10 PM

The buying journey when purchasing practice management and EHR software can be a long road. The unique needs of your practice coupled with a large variety of software options can leave you overwhelmed with making a purchase decision.

C/X (Customer Experience) Will Set the Tone in 2016

By CLICK Staff
Wednesday, February 24, 2016 8:15 AM NEW YORK—Keeping up with the changing consumer and the new competitive environment will be as challenging as ever in 2016. However, the broadening of definitions of what comprises a positive “customer experience” will pose more opportunities for optical retailers and ECPs to find ways to provide a satisfactory and compelling buying and patient interaction—across both brick and “click” channels, experts say.

Kenmark Launches Redesigned Website and Blog

By CLICK Staff
Wednesday, February 24, 2016 8:05 AM

LOUISVILLE, Ky.—Kenmark, a leader in crafting and distributing original optical eyewear and sunglasses, has launched its redesigned website. The new website features a clean design, improved functionality and overall better look.

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