Marchon Launches Redesigned Website

By CLICK Staff
Thursday, November 12, 2015 12:10 PM MELVILLE, N.Y.—Inspired by Marchon’s New York-based DNA, the company’s redesigned website features a fresh new look and a fashion-forward presence developed to match the company’s distinctive portfolio of brands. With a sleek and reorganized layout, is easy to navigate, the company noted, allowing for a more dynamic experience. The new website design is more robust and informative, enabling users to quickly find what they are looking for and offering even more content to explore

Why Is Social Media Marketing So Important?

By CLICK Staff
Thursday, November 12, 2015 12:05 PM

NEW YORK—What started as sharing kids’ photos and reunion antics has taken on a serious, integrated role in all businesses’ success. Today, social media marketing is a mainstream element of all business and consumers are checking the popularity of a brand, how it interacts with customer complaints and how many followers the website has. See more details in this infographic from Fabric Digital.

Eyemaginations’ New eBook Encourages Doctors to Change How They Deliver Patient Education

By CLICK Staff
Wednesday, November 4, 2015 10:10 AM

How Is Patient Education Working for Your Bottom Line?

eBook: Change How You Deliver Patient Education to Change Your Bottom Line As health care changes, so does patient education. Eyemaginations points out, via its new, downloadable eBook, that doctors, more than ever, need to consider why, where, and how they are educating patients, because educated and engaged patients can affect the bottom line.

Polaroid Sunglasses Debuts UV Alert App
to Promote Importance of Eye Protection

By CLICK Staff
Wednesday, November 4, 2015 10:05 AM

As the inventor of polarized lenses that protect wearers up to the highest UV exposure level, Polaroid Sunglasses is committed to increasing understanding of the risks of UV radiation and the brand is launching an international awareness campaign as well as a revolutionary UV app now available for free download from Apple’s iTunes Store.

Nouveau Eyewear Launches All-New Website

By CLICK Staff
Wednesday, October 14, 2015 9:10 AM

CARROLLTON, Texas—Nouveau Eyewear has launched the new The state-of-the-art website is the easiest and most powerful platform to view and order Rx-able eyewear and sunwear, the company stated. “We had one goal—to make the best website possible,” said Dominick Sblendorio, Nouveau Eyewear president and CEO. “The new site has exceeded our expectations. It has never been easier to discover Nouveau Eyewear’s innovative style and quality.”

Social to Play Big Role in 2015’s World Sight Day Activities,
New Instagram Contest From Essilor

By CLICK Staff
Wednesday, September 30, 2015 12:15 PM

As eyecare professionals, optical industry partners and sight-related organizations around the world gear up the World Sight Day Challenge, participation and the spreading of the messages of the initiative via digital and social media platforms will increase dramatically this year.

Frames Data Launches New Online Resource for Opticians

By CLICK Staff
Wednesday, September 30, 2015 12:10 PM

Frames Data has launched a new blog-style resource featuring dispensary hacks, how-to features, and tips for eyecare professionals. The blog focuses on how to use Frames Data products, but also includes features that will be helpful for all dispensaries.

New PowerData Service From EyeCarePro

By CLICK Staff
Wednesday, September 30, 2015 12:05 PM

Optometry practices looking for a way to empirically measure the success of their website and online marketing efforts can now sign up for EyeCarePro’s new, free PowerData service. PowerData is a robust benchmarking service that reports your website analytics and compares the results against industry results based on a dataset of over 1400 optometric practices in North America. PowerData compares a practice’s website performance data to other practices based on size, State, number of ODs, location, time in practice, annual revenue and EHR used.

REM Eyewear Updates Online Presence With New Site

By CLICK Staff
Tuesday, September 8, 2015 12:10 PM

REM Eyewear has launched REMEyewear.com2.0, a completely updated new online presence for the eyewear company. The new site, featuring a “responsive design” which is optimized with dynamic pages, is easily viewed on all devices, including smartphones and tablets as well as desktop display and it features all new brand images, an enhanced navigation, a new search functionality and more.

September Is Sports Eye Safety Awareness Month

By CLICK Staff
Tuesday, September 8, 2015 12:05 PM

CHICAGO—Prevent Blindness has declared September to be Sports Eye Safety Awareness Month to encourage the use of proper eye protection while playing sports.

Envision’s Revamped Website Reaches Out to Blind/Visually Impaired Community

By CLICK Staff
Wednesday, September 2, 2015 12:05 PM

A revamped website from Envision has been developed to encompass the full breadth of an evolving organization. The new site reflects the evolution undergone by Envision in its continuous drive to improve the quality of life and provide inspiration for the blind and visually impaired through employment, outreach, rehabilitation, education and research.

Transitions Optical Launches Spanish-Language Online Web Series 'Estilo a Primera Vista'

By CLICK Staff
Wednesday, August 19, 2015 12:55 PM

PINELLAS PARK, Fla.—Transitions Optical, Inc. has announced a three-part web series titled “Estilo a Primera Vista.” Hosted by well-known Latina celebrity stylist Irma Martinez, the webisodes are designed to encourage U.S. Hispanics to embrace eyewear as a stylish accessory that can enhance their look, as well as their vision.

Prevent Blindness Readies New Star Pupils Materials to Help Educate About Children’s Vision

By CLICK Staff
Wednesday, August 19, 2015 12:50 PM

CHICAGO—Prevent Blindness has prepared two new resources under its Star Pupils brand – a booklet and a smaller brochure. These are designed for use in educating parents/caregivers about children’s vision.

Will You Take Part in the CDC’s Contact Lens Health Week?

By CLICK Staff
Thursday, August 6, 2015 12:11 AM NEW YORK—Eyecare professionals, public health providers and the U.S. government’s own Center for Disease Control (CDC) are planning to boost the visibility of contact lens healthy wear during the upcoming back-to-school season by shining a spotlight on healthy contact lens habits for teenage wearers—and their parents.

Alcon Launches Interactive E-Book to Help Kids See Success

By CLICK Staff
Thursday, August 6, 2015 12:08 AM

FORT WORTH, Texas—Alcon has launched its 2015 Back-to-School Program, Get an A+ in Eye Care, with a free downloadable e-book, "Howard and the Amazing Eye Exam." The e-book is available at