ClearVision Optical Debuts Online Shopping Cart

By CLICK Staff
Wednesday, February 10, 2016 9:10 AM HAUPPAUGE, N.Y.—Taking its first step into the world of e-commerce, eyewear company ClearVision Optical is introducing an online shopping cart to its website.

Tap Cultural Dates and Milestones With Chase’s Calendar of Events

By CLICK Staff
Wednesday, February 10, 2016 9:05 AM NEW YORK—As an eyecare professional, you may pride yourself in knowing when it’s Save Your Vision Month (March) or when its National Glaucoma Awareness Month (January), but do know when other cultural events and milestones are happening as well?  For example, did you know that this year is the 100th anniversary of the National Parks? The 200th anniversary of the state of Indiana?

COOL TOOLS: Using Widgets to Display Your Instagram Photos

By CLICK Staff
Tuesday, January 26, 2016 3:10 PM

Instagram is reporting over 300 million active monthly users who like about 2.5 billion photos and videos per day. But currently the only way to display Instagram photos on your website or blog is with a third-party widget.

New Seiko Optical Website

By CLICK Staff
Tuesday, January 26, 2016 3:05 PM NEW YORK—Hoya Vision Care has launched a new website for its Seiko Optical U.S. subsidiary at www.seikovision.com.

Social Media for ODs: 6 Reasons You're Losing Followers

By CLICK Staff
Wednesday, January 20, 2016 12:10 PM AUSTIN, Texas—The VisionWeb Uprise blog shares some helpful information about how to evaluate what’s working and what’s not on ECP practice websites. Staying on top of the practice’s social media pages all year round can be challenging, but it's important to maintain consistency in order to keep your followers happy and engaged. Here is a list of six things that may cause business pages to lose followers.

CLX Introduces a New Solution for ECPs to Provide Online Contact Lens Reordering for Their Patients

By CLICK Staff
Wednesday, January 13, 2016 12:40 PM

ST. LOUIS—CLX, a contact lens ordering, managing and marketing system, has introduced enhanced functionality designed to give patients the ability to order directly from their eyecare provider’s website.

HelpMeSee Develops New Reach Smartphone App

By CLICK Staff
Wednesday, January 13, 2016 12:30 PM

NEW YORK—HelpMeSee has introduced its new Reach Smartphone App. HelpMeSee, a non-profit organization that helps restore sight to people in developing countries suffering from cataract blindness, has developed and successfully tested a mobile app to dramatically expedite and improve this process. The app combines GIS & GPS technologies and will be a key tool for reaching patients in remote rural areas who otherwise would not have access to care.

New Kodak Lens Patient Waiting Room Video for ECPs

By CLICK Staff
Thursday, December 10, 2015 12:05 PM

NEW YORK—Signet Armorlite has produced a new waiting room video. Independent ECPs can use the video to educate and inform patients on the types of vision correction available in eyewear, as well as lens options.

New Online Resources to Help Educate About Managing Diabetes in the Workplace

By CLICK Staff
Tuesday, December 1, 2015 3:10 PM

WASHINGTON D.C.—Optometrists might want to be aware of a new set of resources which are available to help educate patients and local employers in their communities about managing diabetes.

Marchon Launches Redesigned Website

By CLICK Staff
Thursday, November 12, 2015 12:10 PM MELVILLE, N.Y.—Inspired by Marchon’s New York-based DNA, the company’s redesigned website features a fresh new look and a fashion-forward presence developed to match the company’s distinctive portfolio of brands. With a sleek and reorganized layout, Marchon.com is easy to navigate, the company noted, allowing for a more dynamic experience. The new website design is more robust and informative, enabling users to quickly find what they are looking for and offering even more content to explore

Why Is Social Media Marketing So Important?

By CLICK Staff
Thursday, November 12, 2015 12:05 PM

NEW YORK—What started as sharing kids’ photos and reunion antics has taken on a serious, integrated role in all businesses’ success. Today, social media marketing is a mainstream element of all business and consumers are checking the popularity of a brand, how it interacts with customer complaints and how many followers the website has. See more details in this infographic from Fabric Digital.

Eyemaginations’ New eBook Encourages Doctors to Change How They Deliver Patient Education

By CLICK Staff
Wednesday, November 4, 2015 10:10 AM

How Is Patient Education Working for Your Bottom Line?

eBook: Change How You Deliver Patient Education to Change Your Bottom Line As health care changes, so does patient education. Eyemaginations points out, via its new, downloadable eBook, that doctors, more than ever, need to consider why, where, and how they are educating patients, because educated and engaged patients can affect the bottom line.

Polaroid Sunglasses Debuts UV Alert App
to Promote Importance of Eye Protection

By CLICK Staff
Wednesday, November 4, 2015 10:05 AM

As the inventor of polarized lenses that protect wearers up to the highest UV exposure level, Polaroid Sunglasses is committed to increasing understanding of the risks of UV radiation and the brand is launching an international awareness campaign as well as a revolutionary UV app now available for free download from Apple’s iTunes Store.

Nouveau Eyewear Launches All-New Website

By CLICK Staff
Wednesday, October 14, 2015 9:10 AM

CARROLLTON, Texas—Nouveau Eyewear has launched the new NouveauEyewear.com. The state-of-the-art website is the easiest and most powerful platform to view and order Rx-able eyewear and sunwear, the company stated. “We had one goal—to make the best website possible,” said Dominick Sblendorio, Nouveau Eyewear president and CEO. “The new site has exceeded our expectations. It has never been easier to discover Nouveau Eyewear’s innovative style and quality.”

Social to Play Big Role in 2015’s World Sight Day Activities,
New Instagram Contest From Essilor

By CLICK Staff
Wednesday, September 30, 2015 12:15 PM

As eyecare professionals, optical industry partners and sight-related organizations around the world gear up the World Sight Day Challenge, participation and the spreading of the messages of the initiative via digital and social media platforms will increase dramatically this year.

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