Wednesday, May 25, 2016 12:15 PM
SUN VALLEY, Calif.—In recent years, more ECPs and optical retailers have reconsidered their initial competitive reactions to the rise of online eyewear sales—and want to find a way to take part directly, viewing their participation as an enhancement to their traditional brick-and-mortar offices and dispensary locations. A new program from Made Eyewear is creating a solution for some of those independent locations to provide a “brick and click” option for their patients.
Wednesday, May 25, 2016 12:10 PM
PINELLAS PARK, Fla.—Earlier this month, Transitions Optical launched a continuation of its Spanish-language online web series “Estilo a Primera Vista,” starring celebrity stylist Irma Martinez and featuring summer travel content that will show Hispanic consumers how to pack the perfect carry-on suitcase and protect their eyes from the sun’s UV rays.
Thursday, May 12, 2016 2:35 PM
NEW YORK––The May issue of Marie Claire
, presents a first-ever sunglasses-themed interactive editorial platform, titled “#GETFRAMED,” as part of its 101 Ideas Best Accessories section.
Thursday, May 12, 2016 2:30 PM
SAN FRANCISCO, CA – Demandforce has introduced Fast Sync Technology, a free feature upgrade that ensures users never again send outdated appointment reminders to their clients.
Sunday, May 1, 2016 9:05 AM
NEW YORK—A new B-to-B e-commerce website from Chlogan Eyewear
makes it easy for accounts to personalize account details and place orders online from any web browser.
Wednesday, April 27, 2016 9:10 AM
COSTA MESA, Calif.—A new web-based tool from CareCredit, called the Patient Direct Tool, connects patients and clients directly to the CareCredit application, while in the provider’s office.
Tuesday, April 12, 2016 10:10 AM
WILTON, Conn.—L’Amy America has upgraded the company’s B2B e-commerce website, www.lamyamerica.com, into a new responsive design. Now customers who browse or place orders on their mobile device, tablets or desktops, will have the same quick convenient user experience, the company said.
Tuesday, April 12, 2016 10:05 AM
LOUISVILLE, Ky.—Kenmark Group has launched a new social media initiative, called #kenmarkgetsreal. The campaign, on the eyewear company’s social media platforms, will be a supplement to Kenmark’s current brand campaigns and will feature influencers.
Wednesday, March 23, 2016 9:10 AM
When it comes to software development there are plenty of different styles and methods that can be followed. And the development method that your practice management and EHR software
vendor follows could have many effects on the product that you’re using in your practice.
Wednesday, March 23, 2016 9:05 AM
Drchrono, Inc. is partnering with digital health marketplace ZocDoc. The new integration will give medical professionals using the two digital health platforms a more seamless experience by syncing their calendars and EHRs directly with ZocDoc’s patient-facing platform.
Wednesday, March 9, 2016 1:15 PM
NEW YORK—Mobile is revolutionizing internet usage. Driving interactions with doctors, retailers, friends and businesses on social media, mobile and website "responsiveness" are essential in today's world.
Wednesday, March 9, 2016 1:10 PM
The buying journey when purchasing practice management and EHR software can be a long road. The unique needs of your practice coupled with a large variety of software options can leave you overwhelmed with making a purchase decision.
Wednesday, February 24, 2016 8:15 AM
NEW YORK—Keeping up with the changing consumer and the new competitive environment will be as challenging as ever in 2016. However, the broadening of definitions of what comprises a positive “customer experience” will pose more opportunities for optical retailers and ECPs to find ways to provide a satisfactory and compelling buying and patient interaction—across both brick and “click” channels, experts say.
Wednesday, February 24, 2016 8:05 AM
LOUISVILLE, Ky.—Kenmark, a leader in crafting and distributing original optical eyewear and sunglasses, has launched its redesigned website. The new website features a clean design, improved functionality and overall better look.
Wednesday, February 10, 2016 9:10 AM
HAUPPAUGE, N.Y.—Taking its first step into the world of e-commerce, eyewear company ClearVision Optical
is introducing an online shopping cart to its website.