Warby Parker New Virtual Try-On App Features Apple AR Technology

By CLICK Staff
Wednesday, February 20, 2019 11:25 AM NEW YORK—Warby Parker launched a new virtual try-on tool, which helps customers find their frames "even before they've technically put it on their face," the company pointed out. Now available to iPhone X users via the Warby Parker app, the new tool uses Apple’s ARKit and TrueDepth technology, along with Warby Parker’s proprietary frame placement and fit system to project frames onto the user’s face, the company said. "Unlike other VR applications, our Virtual Try-On tool uses an in-house placement algorithm that mimics unique 3D facial curvatures, resulting in a lifelike fitting room experience that reflects realistic frame color, texture, size and fit."

The Vision Council's WhatIsLowVision.org Is a Resource for Patients and ECPs

By CLICK Staff
Wednesday, February 20, 2019 11:20 AM ALEXANDRIA, Va.—February is Low Vision Awareness Month and The Vision Council is spotlighting the month through its social media platforms and encouraging ECPs to take part, too. Low vision is the term used to refer to a visual impairment that is not correctable through surgery, pharmaceuticals, glasses or contact lenses. Though The Vision Council’s dedicated Low Vision Division makes awareness a priority year-round, throughout the month of February—and beyond.

3 Benefits of Partnering With a Social Media Influencer

By CLICK Staff
Tuesday, February 12, 2019 2:24 PM NEW YORK—Influencer marketing is an essential method of capturing audience interest and gaining the trust of new consumers. Individuals are more likely to purchase a product or try out a new business if other people say they’ve had a good experience with the product or company, not just marketing agencies. A social media influencer acts as a trustworthy source of information to communicate your product or service to your target audience. By working with a social media influencer, you are able to speak to your consumer from their point-of-view.

Alcon Launches New North American Medical Affairs Site for ECPs and Academic Institutions

By CLICK Staff
Tuesday, February 12, 2019 1:50 PM FORT WORTH, Texas—Alcon has announced the launch of AlconScience.com, a new medical affairs website for ECPs and academic institutions in Canada and the U.S. The new site consolidates information about Alcon’s scientific, academic, and related activities into one easy access portal, and allows users to download many Alcon publications, submit grant applications for Investigator-Initiated Trials, and apply for independent medical education evaluation and educational equipment donations.

OptiExpert App from CooperVision Provides Series of Patient Communication Tools

By CLICK Staff
Tuesday, February 12, 2019 1:45 PM NEW YORK—CooperVision's OptiExpert app is a digital reference used by tens of thousands of eyecare professionals (ECPs) worldwide. Now available for the first time in the U.S. and Canada, the app provides a series of tools that aid in contact lens-related decision support and patient communication, including confidence-building multifocal and toric calculators plus oxygen profiles.

Essilor Vision Foundation Empowers Eyecare Providers to Change Lives

By CLICK Staff
Thursday, January 31, 2019 9:45 AM DALLAS—Essilor Vision Foundation is combining technology and philanthropy to help people in need get the vision care and eyeglasses they need. The non-profit recently launched Changing Life through Lenses, a first-of-its-kind charitable solution equipping eyecare providers across the U.S. with the tools they need to eliminate poor vision among the underserved in their communities.

[Partner Post] 5 Ways to Build Your Patient Base

By CLICK Staff
Thursday, January 31, 2019 9:40 AM Although your patient base will naturally grow every year, there are a few techniques for boosting growth to meet your goals. Even if your practice has been around for years, adding new patients is always top of mind. Practice growth can come in many different forms whether you’re looking to bring on new patients, strengthen existing patient loyalty, or improve your workflow to make time for a heavier patient load. The following methods both make space for new patients in your practice and help you strategize your 2019 plans.

Topcon Medical Systems, M&S Technologies Partner on Computerized Vision Testing Systems

By CLICK Staff
Thursday, January 31, 2019 9:35 AM NEW YORK—Topcon Medical Systems and M&S Technologies have entered into a partnership where M&S Technologies will exclusively provide the M&S Smart System software to Topcon Medical Systems for incorporation into the Topcon CV-5000S Automated Vision Tester.

Which Online Reviews Actually Count?

By CLICK Staff
Wednesday, December 5, 2018 12:25 PM NEW YORK—Most practices know that reviews are important. But do you know which reviews have the greatest persuasive power to bring new patients through your front door? EyeCarePro put together information to help ECPs understand more about which reviews to prioritize for their practice and offered strategies to help generate more of them.

New Sightbox Site Offers Resources and Education to Support Doctors and Patients

By CLICK Staff
Wednesday, December 5, 2018 12:20 PM PORTLAND, Ore.—Sightbox, a concierge contact lens membership service offering a yearly eye exam, contact lens fitting, and the annual supply of contact lenses for monthly payments throughout the year, has launched a new website with shareable resources specifically for optometrists and eyecare professionals as part of its efforts to keep doctors at the center of patient care.

Shamir Releases Augmented Reality Mobile App on Apple and Google Play Stores

By CLICK Staff
Wednesday, December 5, 2018 12:15 PM SAN DIEGO—Shamir Insight, Inc., an innovative leader of premium Freeform progressive and single vision lenses, has announced the release of its Shamir Augmented Reality mobile application, now available for download on the Apple and Google Play stores. The new app is described by Shamir as “a fun, interactive app which brings 3D animations and optical education to life through the camera lens of a mobile device.”

CheckedUp Adds New Features to Help ECPs With Decision Making

By CLICK Staff


Wednesday, October 31, 2018 9:45 AM NEW YORK—CheckedUp, a specialty point of care and patient education company, is adding several new product features to optimize their health care decision technology. With over 5,000 eyecare professionals in the CheckedUp network, the technology empowers patients during their health care journey by engaging and educating them about their care, preventions, conditions, and treatment options.

Shamir Debuts Microsite for Autograph Intelligence

By CLICK Staff


Wednesday, October 31, 2018 9:40 AM SAN DIEGO, Calif.—Shamir Insight, Inc., an innovative leader of premium Freeform progressive and single vision lenses, announced the launch of its microsite, www.ShamirAutographIntelligence.com, an online resource for its newest progressive lens design, Autograph Intelligence. Shamir launched the microsite with the goal of providing comprehensive product information and resources about its newest progressive lens design.

MacuLogix Launches AMD Academy

By CLICK Staff

Wednesday, October 31, 2018 9:35 AM MIDDLETOWN, Pa.—MacuLogix is launching AMD Academy, an online learning community for current AdaptDx users, delivering video-based product training and a user forum to facilitate discussion of best practices and answers to user questions.

Alcon Is Working With Social Media Influencers to Help Customers Try Contact Lens Colors

By CLICK Staff

Tuesday, October 16, 2018 11:15 AM FORT WORTH, Texas—Beauty bloggers Laura Sanchez, and Raye Boyce are taking part in Alcon’s newly launched sweepstakes, which invites people to play with their eye color for a chance to go backstage at New York’s Fashion Week in February 2019.