Think About Your Eyes Partners With Airstream for Influencer Family’s Road Trip and Promo Campaign This Summer

By CLICK Staff
Tuesday, July 9, 2019 9:00 AM ALEXANDRIA, Va.—Think About Your Eyes, a national public awareness campaign presented by presented by The Vision Council and the American Optometric Association, will partner with travel company Airstream in August to send a YouTube influencer family on a road trip though the Western United States. Airstream’s brand is “focused on a life well-lived through adventure, making them a natural tie-in for TAYE’s campaign, ‘Seeing is a Gift,’” according to the TAYE announcement.

Catch Up on Digital Marketing Tips Webinar With This Video

By CLICK Staff
Tuesday, July 9, 2019 8:57 AM NEW YORK—A new webinar, from Review of Optometric Business (ROB) and EyeCarePro explains how ECPs can update and prioritize what's needed to amp up their digital presence. In case CLICK readers missed it, we post a link to it here, where viewers can watch it at their leisure. All ECPs need to do is fill out a form to watch the webinar for no charge.

Coburn Technologies Debuts New Consumables E-Commerce Website, ShopCoburn.com

By CLICK Staff
Tuesday, July 9, 2019 8:54 AM Coburn Technologies has launched a new e-commerce website for optical consumables and spare parts: www.ShopCoburn.com. Digital Surfacing, Traditional Surfacing, Finishing, Coatings & Chemicals, Diagnostics and Spare Parts are the primary offerings on the site.

For Cataract Awareness Month, Alcon Shows How Color Can Come Back to Life

By CLICK Staff
Tuesday, July 2, 2019 9:00 AM FORT WORTH, Texas—Alcon launched a new art-focused campaign in honor of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing color and encourages those diagnosed with cataracts to understand the benefits of cataract surgery. The campaign is part of Alcon’s continued commitment to educate patients about cataracts and treatment options, the company said.

Major League Baseball Star Bryce Harper Named ‘Ambassador’ for New Acuvue Oasys With Transitions

By CLICK Staff
Tuesday, July 2, 2019 8:57 AM NEW YORK—Johnson & Johnson Vision Care is collaborating with professional baseball player Bryce Harper in an arrangement that calls for Harper to serve as an “ambassador” for the new Acuvue Oasys with Transitions contact lenses. The new photochromic lenses launched to consumers this spring.

Eyecare Live Debuts 2.0 Version of Telemedicine App

By CLICK Staff
Tuesday, July 2, 2019 8:54 AM NEW YORK—Eyecare Live, a comprehensive telemedicine solution for optometrists and ophthalmologists, has updated its patient app and cloud-based portal for doctors, debuting Eyecare Live 2.0. Eyecare Live is introducing the concept of on-boarding a clinic. The clinic can have one or more locations, one or more staff members and one or more providers. Staff can manage the profile, and information about the clinic is visible to the patients in the app.

For Cataract Awareness Month, Alcon Shows How Color Can Come Back to Life

By CLICK Staff
Wednesday, June 26, 2019 9:00 AM FORT WORTH, Texas—Alcon launched a new art-focused campaign in honor of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing color and encourages those diagnosed with cataracts to understand the benefits of cataract surgery. The campaign is part of Alcon’s continued commitment to educate patients about cataracts and treatment options, the company said.

Major League Baseball Star Bryce Harper Named ‘Ambassador’ for New Acuvue Oasys With Transitions

By CLICK Staff
Saturday, June 22, 2019 10:33 AM NEW YORK—Johnson & Johnson Vision Care is collaborating with professional baseball player Bryce Harper in an arrangement that calls for Harper to serve as an “ambassador” for the new Acuvue Oasys with Transitions contact lenses. The new photochromic lenses launched to consumers this spring.

Eyecare Live Debuts 2.0 Version of Telemedicine App

By CLICK Staff
Saturday, June 22, 2019 10:30 AM NEW YORK—Eyecare Live, a comprehensive telemedicine solution for optometrists and ophthalmologists, has updated its patient app and cloud-based portal for doctors, debuting Eyecare Live 2.0. Eyecare Live is introducing the concept of on-boarding a clinic. The clinic can have one or more locations, one or more staff members and one or more providers. Staff can manage the profile, and information about the clinic is visible to the patients in the app.

GetSetPro Launches a Family of Web-Based Apps to Help ECPs Manage Their Practice's Online Presence

By CLICK Staff
Tuesday, June 11, 2019 11:17 AM NEW YORK—GetSetPro is a family of web-based apps integrated into a simple and powerful interface designed to help ECPs and EyeCarePro’s website clients instantly update their website features. There are several elements of the new app family which offer different functions ranging from general practice info for patients, to appointment scheduling and managing patient reviews.

First Insight's MaximEyes and CooperVision's EyeCarePrime Form Partnership

By CLICK Staff
Tuesday, June 11, 2019 11:14 AM NEW YORK—First Insight Corporation, developer of MaximEyes certified EHR and practice management software for eyecare professionals, and EyeCarePrime, a wholly-owned subsidiary of CooperVision have formed a partnership to streamline connections between MaximEyes software and Prime Nexus patient relationship management solutions.

RAZ Mobility Debuts Lucia, an Accessible Mobile Phone

By CLICK Staff
Tuesday, June 11, 2019 11:11 AM TYSONS CORNER, Va.—RAZ Mobility, a provider of mobile assistive technology, is launching the Lucia phone. Lucia is an easy-to-use basic mobile phone specifically designed to address the unique needs of people who are blind, have low vision or are hard of hearing. Someone who is completely blind can use Lucia just as fully and effectively as someone who is sighted, according to RAZ Mobility.

Are You Involved in the First Myopia Awareness Week? It's May 13 to 19

By CLICK Staff
Tuesday, May 14, 2019 11:30 AM LAKEWOOD, Colo.— This week is the first Myopia Awareness Week running from May 13 to 19 and it is designed to build awareness about myopia among eyecare professionals and to inspire action in caregivers to protect their children's vision. The World Council of Optometry (WCO) and the Brien Holden Vision Institute are collaborating on the initiative and encouraging others to join in. “We know that almost half the world’s population will be myopic by the year 2050, with nearly one billion people in the high myopia category. Myopia Awareness Week is about getting people talking about myopia in homes and optometry practices around the world,” stated WCO president, Dr. Scott Mundle.

[Partner Post] 6 Reasons ODs Adopt a New EHR

By CLICK Staff
Tuesday, May 14, 2019 11:25 AM Making the tough decision to change your EHR or PM system doesn’t happen overnight. In some cases, it’s the everyday annoyances and inefficiencies that build up to push optometrists over the edge. However, in most cases, the existing system loses patient data, runs up your monthly bills, or stops your practice from serving its patients in another major way.

E-Book Details On-Site SEO for Eye Doctors

By CLICK Staff
Tuesday, May 14, 2019 11:20 AM NEW YORK—When close to 30 percent of patients and consumers are researching eyecare conditions, providers and eyewear questions online even before they decide what to do or where to go (estimates from a recent VisionWatch report from The Vision Council), it's clear that learning how to maximize the position and visibility of your practice's website on the major search engines is extremely important today.