5 Ways to Get 5-Star Reviews and Attract New Patients

By Cassandra Ransom, Contributing Editor
Thursday, November 12, 2015 12:15 PM SAN DIEGO—When making a purchasing decision or choosing a health care provider, do you look up online reviews about prospective providers? If so, you are in good company. According to a 2015 Bright Local survey, almost 92 percent of online consumers, including potential patients, read online reviews.

5 Components to Fix in Your Web Marketing Strategy

By Cassandra Ransom, Contributing Editor
Wednesday, November 4, 2015 10:15 AM

SAN DIEGO—Some eyecare professionals think that simply having a website is sufficient for attracting new patients and increasing practice revenue. However, a successful online marketing strategy involves more than just a website. The following are five aspects of a web marketing plan that ECPs should fix immediately.

Learn How to Make the Most of PPC Ads

By Cassandra Ransom, Contributing Editor
Tuesday, September 8, 2015 12:15 PM

SAN DIEGO, Calif.—Pay-per-click (PPC) advertising, as explained in the last issue of Click, is a form of online advertising, in which advertisers only pay for their displayed ad any time an online user clicks on it. In addition to the fact that PPC ads are featured on the first page of Google’s search results, there are several other benefits of PPC advertising as well, including the advertisers’ ability to craft specific ad messaging that targets their ideal patients, including local patients, patients with urgent eyecare needs who are ready to schedule an appointment immediately and more.

Florida Optometry Practice Sees Great Success With Pay-Per-Click (PPC)

By Cassandra Ransom, Contributing Editor
Wednesday, September 2, 2015 12:15 PM

SAN DIEGO, Calif.—Perhaps you have heard the acronym “PPC” and have no idea what it stands for—but have always wanted to know. If so, you are in luck, because this article explores how pay-per-click (PPC) advertising helps ECPs, including The Eye Doctors, a Florida optometry practice, exponentially increase their number of new patient leads, month over month and year over year.

What You Need To Know, as of Now, About the New 'Buy' Buttons On Social Media

By Cassandra Ransom, Contributing Editor
Wednesday, August 19, 2015 1:00 PM

SAN DIEGO—ECPs, take note: Many social media platforms are introducing “Buy” buttons on their feeds, to make purchasing a product, such as a pair of sunglasses, a snap. Could “social retail” be the future of e-commerce?

Wichita Optometry Has Greater Success, Thanks to SEO and Optometry-Specific Content

By Cassandra Ransom, Contributing Editor
Wednesday, July 22, 2015 10:15 AM

SAN DIEGO,  Calif.—Wichita Optometry has a long history of providing exceptional eyecare in West Wichita. Originally founded in 1920 by Dr. Byron Babb, the practice has since grown to include two locations and five doctors of optometry, including Chad Fleming, OD, FAAO, partner and business manager of Wichita Optometry. The philosophy of the practice: core values of quality care and service, integrity and excellence.

Cook Vision Therapy’s Website: Keeping Patients Informed

By Cassandra Ransom, Contributing Editor
Wednesday, July 1, 2015 10:11 AM SAN DIEGO, CA.—At Cook Vision Therapy in Marietta, Ga., David L. Cook, OD, FCOVD, FAAO, treats children with vision problems that affect reading, learning, comprehension and even attention. He also treats children and adults with strabismus, commonly known as “lazy eye.” With help from Dr. Cook, children and adults are able to overcome or manage their vision problems, so they lead a healthy, easier life with clear vision.

What You Must Know About Google’s Search Algorithm

By Cassandra Ransom, Contributing Editor
Wednesday, June 3, 2015 12:11 AM

SAN DIEGO, Calif.—In the days leading up to April 21, 2015, online marketing experts prepared for an event that was being coined “Mobilegeddon.” Although April 21 proved to be an important day in the web marketing milieu, it was not the apocalyptic event that many had anticipated. Instead, April 21, 2015 marked the date that Google quietly rolled out its latest search algorithm update.

Third-Annual Cricket Match Sees Essilor Outscore Transitions, National Vision Teams

By Cathy Ciccolella, Contributing Editor
Tuesday, May 7, 2013 7:00 AM SARASOTA, Fla.—Teams from Essilor, National Vision and Transitions Optical took to the Sarasota International Cricket Club’s field here on Saturday, May 4, for what has become a three-year eyecare-industry tradition—a day-long cricket match in which first-time participant Essilor ultimately claimed the top spot.

Access Accessible Luxury

By Compiled and edited by Seth J. Bookey, Contributing Editor
Monday, February 13, 2012 12:00 AM This report is a joint editorial initiative of Vision Monday and 20/20 Magazine, sponsored by Lafont, Match Eyewear, Morel, OGI, ProDesign, Viva International, Wescan and Zig Eyewear.

Six Tips for Holiday Office Celebrations

By Hedley Lawson, Contributing Editor
Friday, December 10, 2010 12:09 PM It's that time of year again—the holiday season means holiday office celebrations. Here are six tips for navigating another successful year of merriment for you and
your employees.

Annual Retirement Plan Compliance and Reporting Requirements

By Hedley Lawson, Contributing Editor
Wednesday, December 8, 2010 12:41 PM NEW YORK—Every sponsor of an employee retirement benefit plan has certain responsibilities, and must take certain actions, to comply with the Employee Retirement Income Security Act and federal income
tax law.

COBRA Extension: A Washington TEA Party

By Hedley Lawson, Contributing Editor
Friday, March 12, 2010 2:35 PM On March 2 President Obama signed into law the Temporary Extension Act of 2010 (TEA)—here are the provisions.

Succession Planning Puts Focus on Future Business Needs

By Hedley Lawson: Contributing Editor
Wednesday, December 30, 2009 12:05 PM NEW YORKThe economy is reportedly turning around—whether we feel it yet or not. In 2010, optical companies will want to focus on cultivating in-house talent to cut down on recruitment costs.

A Step-by-Step Program for Planning Special Company Events

By Hedley Lawson: Contributing Editor
Friday, December 4, 2009 1:11 PM Vision Monday Contributing Editor Hedley Lawson shares company party-planning tips to keep costs and liabilities low and merriment high for the holiday season and beyond.