Employers Face Stiffer Fines for Not Reporting Severe Job Injuries

By Hedley Lawson, Contributing Editor
Thursday, June 30, 2016 4:11 PM NEW YORK—Employers are facing higher penalties for failing to report severe injuries and illnesses under a revised policy issued by the federal Occupational Safety and Health Administration (OSHA).

Pinterest & Instagram: Increase Your Marketing Reach

By Nancy Rausman, EyeCarePro
Contributing Editor

Wednesday, February 10, 2016 9:15 AM

Pinterest and Instagram are two social media platforms that are gaining traction in the optical industry because they offer ODs free, easy and fun opportunities to visually communicate with prospective and current patients. Optometry and eyewear have an inherent connection to that which is visual, so photo-sharing and visual bookmarking sites like these are natural choices for practices to reach out digitally to a broader audience. With a little set up and a smartphone, your practice can engage on these sites with minimal effort and increase your marketing reach.

5 Tips for Building a Great Online Reputation

By Randy Tran, Contributing Editor
Tuesday, January 26, 2016 3:15 PM SAN DIEGO—Why is your online reputation important? Your online reputation is the most important factor people consider when deciding whether to choose your practice. A survey exploring online-purchasing and decision-making behavior found that an overwhelming 88 percent of online users base their buying and service-provider decisions on online reviews.

3 Reasons Your Website Needs Video

By Holly Howson-Watt, Contributing Editor
Monday, January 4, 2016 12:15 PM

SAN DIEGO—Video has become a vitally important tool in any successful online marketing strategy. Today, people are watching video to absorb more content, information and news than ever before. In fact, the average consumer watches 5.5 hours of video content a day, according to e-marketer.

3 Ways to Turn Negative Reviews Into a Positive Experience

By Holly Howson-Watt, Contributing Editor
Tuesday, December 1, 2015 3:15 PM

SAN DIEGO—When someone posts a negative comment or review about your practice online, it can feel like a personal attack. It may feel natural or necessary to respond to such reviews with some equally negative thoughts of your own, but research shows that negative reviews can actually be highly valuable for your practice.

5 Ways to Get 5-Star Reviews and Attract New Patients

By Cassandra Ransom, Contributing Editor
Thursday, November 12, 2015 12:15 PM SAN DIEGO—When making a purchasing decision or choosing a health care provider, do you look up online reviews about prospective providers? If so, you are in good company. According to a 2015 Bright Local survey, almost 92 percent of online consumers, including potential patients, read online reviews.

5 Components to Fix in Your Web Marketing Strategy

By Cassandra Ransom, Contributing Editor
Wednesday, November 4, 2015 10:15 AM

SAN DIEGO—Some eyecare professionals think that simply having a website is sufficient for attracting new patients and increasing practice revenue. However, a successful online marketing strategy involves more than just a website. The following are five aspects of a web marketing plan that ECPs should fix immediately.

Learn How to Make the Most of PPC Ads

By Cassandra Ransom, Contributing Editor
Tuesday, September 8, 2015 12:15 PM

SAN DIEGO, Calif.—Pay-per-click (PPC) advertising, as explained in the last issue of Click, is a form of online advertising, in which advertisers only pay for their displayed ad any time an online user clicks on it. In addition to the fact that PPC ads are featured on the first page of Google’s search results, there are several other benefits of PPC advertising as well, including the advertisers’ ability to craft specific ad messaging that targets their ideal patients, including local patients, patients with urgent eyecare needs who are ready to schedule an appointment immediately and more.

Florida Optometry Practice Sees Great Success With Pay-Per-Click (PPC)

By Cassandra Ransom, Contributing Editor
Wednesday, September 2, 2015 12:15 PM

SAN DIEGO, Calif.—Perhaps you have heard the acronym “PPC” and have no idea what it stands for—but have always wanted to know. If so, you are in luck, because this article explores how pay-per-click (PPC) advertising helps ECPs, including The Eye Doctors, a Florida optometry practice, exponentially increase their number of new patient leads, month over month and year over year.

What You Need To Know, as of Now, About the New 'Buy' Buttons On Social Media

By Cassandra Ransom, Contributing Editor
Wednesday, August 19, 2015 1:00 PM

SAN DIEGO—ECPs, take note: Many social media platforms are introducing “Buy” buttons on their feeds, to make purchasing a product, such as a pair of sunglasses, a snap. Could “social retail” be the future of e-commerce?

Wichita Optometry Has Greater Success, Thanks to SEO and Optometry-Specific Content

By Cassandra Ransom, Contributing Editor
Wednesday, July 22, 2015 10:15 AM

SAN DIEGO,  Calif.—Wichita Optometry has a long history of providing exceptional eyecare in West Wichita. Originally founded in 1920 by Dr. Byron Babb, the practice has since grown to include two locations and five doctors of optometry, including Chad Fleming, OD, FAAO, partner and business manager of Wichita Optometry. The philosophy of the practice: core values of quality care and service, integrity and excellence.

Cook Vision Therapy’s Website: Keeping Patients Informed

By Cassandra Ransom, Contributing Editor
Wednesday, July 1, 2015 10:11 AM SAN DIEGO, CA.—At Cook Vision Therapy in Marietta, Ga., David L. Cook, OD, FCOVD, FAAO, treats children with vision problems that affect reading, learning, comprehension and even attention. He also treats children and adults with strabismus, commonly known as “lazy eye.” With help from Dr. Cook, children and adults are able to overcome or manage their vision problems, so they lead a healthy, easier life with clear vision.

What You Must Know About Google’s Search Algorithm

By Cassandra Ransom, Contributing Editor
Wednesday, June 3, 2015 12:11 AM

SAN DIEGO, Calif.—In the days leading up to April 21, 2015, online marketing experts prepared for an event that was being coined “Mobilegeddon.” Although April 21 proved to be an important day in the web marketing milieu, it was not the apocalyptic event that many had anticipated. Instead, April 21, 2015 marked the date that Google quietly rolled out its latest search algorithm update.

Third-Annual Cricket Match Sees Essilor Outscore Transitions, National Vision Teams

By Cathy Ciccolella, Contributing Editor
Tuesday, May 7, 2013 7:00 AM SARASOTA, Fla.—Teams from Essilor, National Vision and Transitions Optical took to the Sarasota International Cricket Club’s field here on Saturday, May 4, for what has become a three-year eyecare-industry tradition—a day-long cricket match in which first-time participant Essilor ultimately claimed the top spot.

Access Accessible Luxury

By Compiled and edited by Seth J. Bookey, Contributing Editor
Monday, February 13, 2012 12:00 AM This report is a joint editorial initiative of Vision Monday and 20/20 Magazine, sponsored by Lafont, Match Eyewear, Morel, OGI, ProDesign, Viva International, Wescan and Zig Eyewear.