A 6 Percent Increase in Health Care Premiums Expected for 2017

By Hedley Lawson, Contributing Editor
Tuesday, September 27, 2016 10:05 AM

NEW YORK—Health care benefit cost increases at large U.S. employers are expected to hold steady at 6 percent in 2017. The good news is that health premiums are not growing at a faster rate year after year, as they were a decade ago. The bad news is that the increase in health plan costs still outpaces general inflation in the U.S., which remains below 2 percent, and salary budget increases, which are holding at roughly 3 percent.

Employers Face Stiffer Fines for Not Reporting Severe Job Injuries

By Hedley Lawson, Contributing Editor
Wednesday, September 14, 2016 12:10 AM NEW YORK—Employers are facing higher penalties for failing to report severe injuries and illnesses under a revised policy issued by the federal Occupational Safety and Health Administration (OSHA).

Study Educates ECPs on Blue Light’s Effects

By Jennifer Waller, Contributing Editor
Tuesday, September 13, 2016 2:32 AM
Blue light is a hot topic, and there has been much discussion in optical about its effects. In an effort to educate eyecare professionals on the beneficial effects of blue light, Spy Optic sponsored an ECP market research study on blue light conducted by Jobson Optical Research and a continuing education course, both free of charge.

Blue light management is at the heart of Spy’s objectives. The company started leveraging the beneficial power of the sun’s long-wave blue light in 2013 when it first launched the Happy Lens and continues to lead the way when it comes to using this proprietary lens technology in its eyewear products. The key feature of the color and contrast enhancing Happy Lens is that it protects the eyes against harmful shortwave blue light and UV rays, while letting in benefcial long-wave blue light, which studies show can result in uplifted mood and alertness. Spy’s goal is to demystify the belief that all blue light is bad for you and bring attention to the fact that the right blue light can do wonders for your overall well-being.

Jim Sepanek, executive vice president of Spy Optic, said, “Spy is happy to sponsor the study and the CE course as we endeavor to learn more and share information about the field of blue light management and more importantly, the happy side of blue light.” Being educated on long-wave blue light is a positive first step toward healthier vision. To download your complimentary copy of the ECP Blue Light research study (available at no charge until Sept. 30, regularly $199), go to www.jobsonresearch.com/bluelight.

Getting Boomers on the Right Wavelength

By Catherine Wolinski, Contributing Editor
Monday, September 12, 2016 12:45 AM The old adage, “you can’t teach an old dog new tricks,” became obsolete with the Baby Boomer generation. In a population that has experienced the shift from typewriters to computers, landlines to cell phones, and anything from phones, cameras, computers and assistants to all-encompassing mobile devices, advancements and major lifestyle changes are commonplace.

Senior-Eyetis

By Catherine Wolinski, Contributing Editor
Sunday, August 28, 2016 11:20 PM Aging is full of little surprises. One morning, a stiff knee. On a quiet evening, trouble hearing a family member’s question across the dinner table. And perhaps, after two or three strained drives home from work, the realization that you can’t see the highway quite as clearly as you used to, and the glare from those oncoming LED high-beams leaves you in a deer-in-the-headlights daze for a moment too long.

Employers Face Stiffer Fines for Not Reporting Severe Job Injuries

By Hedley Lawson, Contributing Editor
Thursday, June 30, 2016 4:11 PM NEW YORK—Employers are facing higher penalties for failing to report severe injuries and illnesses under a revised policy issued by the federal Occupational Safety and Health Administration (OSHA).

Pinterest & Instagram: Increase Your Marketing Reach

By Nancy Rausman, EyeCarePro
Contributing Editor

Wednesday, February 10, 2016 9:15 AM

Pinterest and Instagram are two social media platforms that are gaining traction in the optical industry because they offer ODs free, easy and fun opportunities to visually communicate with prospective and current patients. Optometry and eyewear have an inherent connection to that which is visual, so photo-sharing and visual bookmarking sites like these are natural choices for practices to reach out digitally to a broader audience. With a little set up and a smartphone, your practice can engage on these sites with minimal effort and increase your marketing reach.

5 Tips for Building a Great Online Reputation

By Randy Tran, Contributing Editor
Tuesday, January 26, 2016 3:15 PM SAN DIEGO—Why is your online reputation important? Your online reputation is the most important factor people consider when deciding whether to choose your practice. A survey exploring online-purchasing and decision-making behavior found that an overwhelming 88 percent of online users base their buying and service-provider decisions on online reviews.

3 Reasons Your Website Needs Video

By Holly Howson-Watt, Contributing Editor
Monday, January 4, 2016 12:15 PM

SAN DIEGO—Video has become a vitally important tool in any successful online marketing strategy. Today, people are watching video to absorb more content, information and news than ever before. In fact, the average consumer watches 5.5 hours of video content a day, according to e-marketer.

3 Ways to Turn Negative Reviews Into a Positive Experience

By Holly Howson-Watt, Contributing Editor
Tuesday, December 1, 2015 3:15 PM

SAN DIEGO—When someone posts a negative comment or review about your practice online, it can feel like a personal attack. It may feel natural or necessary to respond to such reviews with some equally negative thoughts of your own, but research shows that negative reviews can actually be highly valuable for your practice.

5 Ways to Get 5-Star Reviews and Attract New Patients

By Cassandra Ransom, Contributing Editor
Thursday, November 12, 2015 12:15 PM SAN DIEGO—When making a purchasing decision or choosing a health care provider, do you look up online reviews about prospective providers? If so, you are in good company. According to a 2015 Bright Local survey, almost 92 percent of online consumers, including potential patients, read online reviews.

5 Components to Fix in Your Web Marketing Strategy

By Cassandra Ransom, Contributing Editor
Wednesday, November 4, 2015 10:15 AM

SAN DIEGO—Some eyecare professionals think that simply having a website is sufficient for attracting new patients and increasing practice revenue. However, a successful online marketing strategy involves more than just a website. The following are five aspects of a web marketing plan that ECPs should fix immediately.

Learn How to Make the Most of PPC Ads

By Cassandra Ransom, Contributing Editor
Tuesday, September 8, 2015 12:15 PM

SAN DIEGO, Calif.—Pay-per-click (PPC) advertising, as explained in the last issue of Click, is a form of online advertising, in which advertisers only pay for their displayed ad any time an online user clicks on it. In addition to the fact that PPC ads are featured on the first page of Google’s search results, there are several other benefits of PPC advertising as well, including the advertisers’ ability to craft specific ad messaging that targets their ideal patients, including local patients, patients with urgent eyecare needs who are ready to schedule an appointment immediately and more.

Florida Optometry Practice Sees Great Success With Pay-Per-Click (PPC)

By Cassandra Ransom, Contributing Editor
Wednesday, September 2, 2015 12:15 PM

SAN DIEGO, Calif.—Perhaps you have heard the acronym “PPC” and have no idea what it stands for—but have always wanted to know. If so, you are in luck, because this article explores how pay-per-click (PPC) advertising helps ECPs, including The Eye Doctors, a Florida optometry practice, exponentially increase their number of new patient leads, month over month and year over year.

What You Need To Know, as of Now, About the New 'Buy' Buttons On Social Media

By Cassandra Ransom, Contributing Editor
Wednesday, August 19, 2015 1:00 PM

SAN DIEGO—ECPs, take note: Many social media platforms are introducing “Buy” buttons on their feeds, to make purchasing a product, such as a pair of sunglasses, a snap. Could “social retail” be the future of e-commerce?

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