IRS Sets Earlier W-2 Filing Deadline for All Employers

By Hedley Lawson, Contributing Editor
Wednesday, December 7, 2016 12:05 PM NEW YORK—The Internal Revenue Service (IRS) is reminding employers that the annual deadline for filing copies of employees' Form W-2 with the Social Security Administration (SSA) has been moved to Jan. 31. In the past, employers typically had until the end of February if filing on paper, or the end of March if filing electronically, to submit copies of these forms to the government.

Saving Boomers' Sight

By

Catherine Wolinski, Contributing Editor


Monday, October 17, 2016 12:30 AM In the U.S. alone, millions of Boomers suffer from dry eye, macular degeneration, glaucoma, cataracts, intraocular lenses, retinitis pigmentosa and diabetic retinopathy. In this article, the last in Vision Monday’s three-part series about Boomer vision, titled Senior-Eyetis, eyecare professionals explain how they are treat Boomers who are fighting these potentially-blinding eye diseases and ocular conditions.

The Changing Face of Dry Eye

By Catherine Wolinski, Contributing Editor
Monday, October 17, 2016 12:29 AM NEW YORK—The face of dry eye is changing. A recent study titled the “National Eye CARE (Current Attitudes Related to Eye Health) Survey,” conducted by Harris Poll on behalf of Shire, a global specialty biopharmaceutical company whose therapeutic areas include dry eye disease (DED), surveyed 1,015 optometrists and ophthalmologists and 1,210 U.S. adults with dry eye symptoms. The results—scheduled to be announced at the American Academy of Ophthalmology (AAO) meeting in Chicago on October 17—were real eye-openers.

Voting Leave Laws Vary Significantly From State to State

By Hedley Lawson, Contributing Editor
Sunday, October 16, 2016 12:05 PM NEW YORK—As the presidential election draws near, employers may be wondering how to handle requests for time off to vote on Election Day, which is Tuesday, Nov. 8, 2016. While there is no federal law that entitles workers to time off, many states offer voting leave to employees in certain circumstances.

A 6 Percent Increase in Health Care Premiums Expected for 2017

By Hedley Lawson, Contributing Editor
Tuesday, September 27, 2016 10:05 AM

NEW YORK—Health care benefit cost increases at large U.S. employers are expected to hold steady at 6 percent in 2017. The good news is that health premiums are not growing at a faster rate year after year, as they were a decade ago. The bad news is that the increase in health plan costs still outpaces general inflation in the U.S., which remains below 2 percent, and salary budget increases, which are holding at roughly 3 percent.

Employers Face Stiffer Fines for Not Reporting Severe Job Injuries

By Hedley Lawson, Contributing Editor
Wednesday, September 14, 2016 12:10 AM NEW YORK—Employers are facing higher penalties for failing to report severe injuries and illnesses under a revised policy issued by the federal Occupational Safety and Health Administration (OSHA).

Study Educates ECPs on Blue Light’s Effects

By Jennifer Waller, Contributing Editor
Tuesday, September 13, 2016 2:32 AM
Blue light is a hot topic, and there has been much discussion in optical about its effects. In an effort to educate eyecare professionals on the beneficial effects of blue light, Spy Optic sponsored an ECP market research study on blue light conducted by Jobson Optical Research and a continuing education course, both free of charge.

Blue light management is at the heart of Spy’s objectives. The company started leveraging the beneficial power of the sun’s long-wave blue light in 2013 when it first launched the Happy Lens and continues to lead the way when it comes to using this proprietary lens technology in its eyewear products. The key feature of the color and contrast enhancing Happy Lens is that it protects the eyes against harmful shortwave blue light and UV rays, while letting in benefcial long-wave blue light, which studies show can result in uplifted mood and alertness. Spy’s goal is to demystify the belief that all blue light is bad for you and bring attention to the fact that the right blue light can do wonders for your overall well-being.

Jim Sepanek, executive vice president of Spy Optic, said, “Spy is happy to sponsor the study and the CE course as we endeavor to learn more and share information about the field of blue light management and more importantly, the happy side of blue light.” Being educated on long-wave blue light is a positive first step toward healthier vision. To download your complimentary copy of the ECP Blue Light research study (available at no charge until Sept. 30, regularly $199), go to www.jobsonresearch.com/bluelight.

Getting Boomers on the Right Wavelength

By Catherine Wolinski, Contributing Editor
Monday, September 12, 2016 12:45 AM The old adage, “you can’t teach an old dog new tricks,” became obsolete with the Baby Boomer generation. In a population that has experienced the shift from typewriters to computers, landlines to cell phones, and anything from phones, cameras, computers and assistants to all-encompassing mobile devices, advancements and major lifestyle changes are commonplace.

Senior-Eyetis

By Catherine Wolinski, Contributing Editor
Sunday, August 28, 2016 11:20 PM Aging is full of little surprises. One morning, a stiff knee. On a quiet evening, trouble hearing a family member’s question across the dinner table. And perhaps, after two or three strained drives home from work, the realization that you can’t see the highway quite as clearly as you used to, and the glare from those oncoming LED high-beams leaves you in a deer-in-the-headlights daze for a moment too long.

Employers Face Stiffer Fines for Not Reporting Severe Job Injuries

By Hedley Lawson, Contributing Editor
Thursday, June 30, 2016 4:11 PM NEW YORK—Employers are facing higher penalties for failing to report severe injuries and illnesses under a revised policy issued by the federal Occupational Safety and Health Administration (OSHA).

Pinterest & Instagram: Increase Your Marketing Reach

By Nancy Rausman, EyeCarePro
Contributing Editor

Wednesday, February 10, 2016 9:15 AM

Pinterest and Instagram are two social media platforms that are gaining traction in the optical industry because they offer ODs free, easy and fun opportunities to visually communicate with prospective and current patients. Optometry and eyewear have an inherent connection to that which is visual, so photo-sharing and visual bookmarking sites like these are natural choices for practices to reach out digitally to a broader audience. With a little set up and a smartphone, your practice can engage on these sites with minimal effort and increase your marketing reach.

5 Tips for Building a Great Online Reputation

By Randy Tran, Contributing Editor
Tuesday, January 26, 2016 3:15 PM SAN DIEGO—Why is your online reputation important? Your online reputation is the most important factor people consider when deciding whether to choose your practice. A survey exploring online-purchasing and decision-making behavior found that an overwhelming 88 percent of online users base their buying and service-provider decisions on online reviews.

3 Reasons Your Website Needs Video

By Holly Howson-Watt, Contributing Editor
Monday, January 4, 2016 12:15 PM

SAN DIEGO—Video has become a vitally important tool in any successful online marketing strategy. Today, people are watching video to absorb more content, information and news than ever before. In fact, the average consumer watches 5.5 hours of video content a day, according to e-marketer.

3 Ways to Turn Negative Reviews Into a Positive Experience

By Holly Howson-Watt, Contributing Editor
Tuesday, December 1, 2015 3:15 PM

SAN DIEGO—When someone posts a negative comment or review about your practice online, it can feel like a personal attack. It may feel natural or necessary to respond to such reviews with some equally negative thoughts of your own, but research shows that negative reviews can actually be highly valuable for your practice.

5 Ways to Get 5-Star Reviews and Attract New Patients

By Cassandra Ransom, Contributing Editor
Thursday, November 12, 2015 12:15 PM SAN DIEGO—When making a purchasing decision or choosing a health care provider, do you look up online reviews about prospective providers? If so, you are in good company. According to a 2015 Bright Local survey, almost 92 percent of online consumers, including potential patients, read online reviews.
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